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11 Feb

Australia’s cities to watch in 2016

by launch-admin Feb 11, 2016 0 News

 

MEDIA RELEASE

Australia’s cities to watch in 2016

Australia, 7 January 2015: Leading property data platform Onthehouse.com.au has today released its predictions on Australia’s cities to watch in 2016[1], based on combining current performance with local market conditions, upcoming developments and historical growth patterns.

Market Analyst at Onthehouse.com.au, Eliza Owen said: “While the economic outlook for 2016 is weak, the 10 ‘areas to watch’ identified have strong growth drivers and cyclical growth expectations. Therefore, most of these areas are likely to have steady growth, somewhere in the single digits, rather than huge booms, making them smart long-term investments.”

The following table reveals Onthehouse.com.au’s top 10 property investment areas to watch in 2016:

 

Growth Areas for 2016

State

Houses

Units

Median Value

Capital Growth (Year to November)

Current Rental Yield

Median Value

Capital Growth (Year to November)

Current Rental Yield

1

City of Gosford

NSW

 $598,000 

17.59%

4.48%

 $438,500 

17.43%

5.25%

2

Lake Macquarie Region

NSW

 $470,500 

8.06%

4.77%

 $374,500 

2.92%

4.99%

3

City of Newcastle

NSW

 $512,500 

5.18%

4.72%

 $432,500 

8.16%

4.99%

4

City of Shellharbour

NSW

 $506,000 

13.47%

4.78%

 $383,500 

13.74%

5.37%

5

City of Whittlesea

VIC

 $447,500 

7.39%

4.21%

 $329,000 

5.38%

5.05%

6

Brisbane Metropolitan 

QLD

 $501,000 

4.09%

4.76%

 $384,000 

3.45%

5.22%

7

City of Logan

QLD

 $377,000 

6.03%

5.46%

 $236,000 

5.06%

6.69%

8

Greater Hobart

TAS

 $384,000 

1.74%

5.05%

 $274,000 

9.13%

5.54%

9

Gold Coast

QLD

 $563,500 

7.79%

5.01%

 $356,500 

5.96%

5.82%

10

Sunshine Coast

QLD

 $506,000 

5.56%

4.88%

 $370,500 

4.67%

5.35%

 

 














Source: Onthehouse.com.au

With cities such as Wollongong and Newcastle set to be the among the bases for re-homing displaced Syrian refugees, Tasmania continuing to pick-up its tourism market and Queensland boasting some large development projects, there are many emerging areas showing positive economic potential. 

Here is Eliza Owen’s breakdown of why each identified area made the list:

City of Gosford, NSW         

Suburbs within the City of Gosford enjoy a spill-over of wealth from Sydney in the form of residential investment and from tourism to the lakeside city. Despite enormous growth in 2015, regional NSW tends to lag a little behind Sydney. This is supported by historical growth patterns, therefore growth could continue into 2016. 

Lake Macquarie Region, NSW       

Lake Macquarie is popular with tourists who are seeking a quick getaway from Sydney, as it is only a two-hour drive from the Sydney CBD. The area contains suburbs with very affordable dwellings, some with strong rental yields. For owner occupiers, the area is popular with retirees and has a growing health care sector to support quality of life.

City of Newcastle, NSW      

Newcastle has undergone tremendous development in the last few years. This has partially been the result of people and businesses being priced out of Sydney and seeking more affordable rent in a nearby city. As a result, the Central Coast has transformed over the last few years. Newcastle and Wollongong have also been named as areas to relocate Syrian refugees, which will encourage population growth and increase demand in the economy for a range of services; provided refugees are set up with adequate resources.

City of Shellharbour, NSW

The City of Shellharbour is another regional NSW area that is set to benefit from the Sydney wealth spill-over. Shellharbour is also home to the established City of Wollongong, which has excellent educational and medical facilities, as well as a beautiful coastal setting.

City of Whittlesea, VIC

This is more just a cyclical evaluation; where lower value properties are expected to follow the high end. It’s also worth noting that as population growth remains high over the next decade (particularly in Melbourne as approximately one-third of migrants settle in Victoria), anywhere within reasonable distance and commute time to the CBD is likely to see long-term growth. Stockland survey data also suggests that Sydney buyers were registering their interest in Melbourne property, suggesting the appeal of Melbourne will continue in 2016 as residual wealth from Sydney is transferred to the relatively affordable Melbourne market.

Brisbane Metropolitan, QLD

Growth in Brisbane is expected to be partially out of cyclical movements. Historically, Brisbane usually peaks in capital growth after the Sydney and Melbourne markets. As Melbourne is likely coming into peak growth now, Brisbane could see higher value increases in 2016. It is worth noting that this could be mitigated by increases in home loan interest rates and slowed economic growth both globally and in Australia, plus slowed rates of migration to Queensland, which fell by approximately 22 per cent in the year to June 2015.

However, an increase in tourism may drive employment; attracting migration and dwelling demand in the future. According to Tourism Research Australia, Brisbane was the third top holiday destination of overseas visitors, followed by the Gold Coast, with the Sunshine Coast also featuring in the top 10. There are currently also large development programs happening around Brisbane, including a casino at the Queens Wharf site. It is worth making the distinction that this may not be a long-term growth driver, but if you are only looking at movements for the next few years then this area has potential. 

City of Logan, QLD

The City of Logan is a growth centre, conveniently located between Brisbane and the Gold Coast. Enormous development projects have been approved in the region, particularly in Beenleigh, where the town’s CBD is set to see new residences, commercial offices, a new theatre, medical centre and café precinct. However, the highest growth potential is likely to be in surrounding suburbs where values remain relatively affordable.

Greater Hobart, TAS

Tasmania has presented some surprising growth results in 2015. The Hobart CBD and surrounding suburbs in particular have drawn many tourists. Hobart is regarded for its historic charm, with many heritage buildings preserved. Tasmania also has highly regarded produce, which, combined with trade subsidies provided by the federal government, will help to boost exports from Tasmania. As tourism and hospitality pick up in Tasmania, popular centres like Hobart could see further capital growth from employment, affordability and dwelling demand in 2016.

Gold Coast, QLD

According to Tourism Research Australia, the Gold Coast was the fourth most visited destination by tourists in the year to September 2015. The Gold Coast has also recently outperformed growth in both Brisbane and the Sunshine Coast, suggesting the booming value of this area. 

The Gold Coast is also set to host the Commonwealth Games in 2018. Chairman of the Gold Coast 2018 Commonwealth Games Corporation, Nigel Chamier, has claimed that preparations for the games are under budget and ahead of schedule, enabling new sports facilities to be trialled in 2017. The government expects $2 billion worth of contracts across the Gold Coast and in other parts of the south-east corridor, in preparation and execution of the Games.

Finally, major residential developments are occurring in the Gold Coast CBD, including The Ruby Towers development, which is expected to be complete in six years time. Although the city centre has seen recent escalations in value, a spill-over of growth may also be expected in nearby suburbs such as Oxenford, Helensvale and Robina.

Sunshine Coast, QLD

As developers anticipate strong migration and affordability to drive dwelling demand, there has been increased construction activity on the Sunshine Coast. Part of the more general cyclical trend, which may see the south-east of Queensland see steady growth in the area, the Sunshine Coast also achieved steady capital growth over 2015. New developments in the region include a University Hospital set to open in late 2016.

To learn more about Onthehouse.com.au’s State Market Reports head to www.Onthehouse.com.au

-ENDS-

Media contacts

Sarah Bond: E: sarah@launchgroup.com.au / T 02 9492 1041 / M 0449 543 181

Laura Blue: E laurab@launchgroup.com.au / T 02 9492 1000/ M 0416 699 925

About Onthehouse.com.au

www.Onthehouse.com.au is Australia’s most transparent and comprehensive real estate portal, empowering consumers to make informed property decisions by providing them with free access to information. Over 1.8 million unique visitors search for listings and view in-depth property data a month, making it Australia’s third most popular real estate platform.

Onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings (ASX:OTH), the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. Onthehouse Holdings businesses together help over half of Australia’s real estate agencies, as well as being used by financial institutions and other property-related professionals.


[1] Identified areas are broad local government areas or metropolitan cities, and the data has been taken from the median of that.

 
 
 



Sarah Bond, Senior Account Manager
Launch Management Group Pty Ltd
 
FSA #100, Fox Studios Australia,
38 Driver Avenue, Moore Park, NSW 2021
 
office: + 61 2 9492 1041
mobile: + 61 (0) 449 543 181
facsimile: + 61 2 9492 1099

twitter: @Launch_Group I @_sarahjbond





10 Feb
28 Jan

SeventeenHundred Unveils Top Strategies Used By Business To Promote Better Employee Work/Life Balance

by launch-admin Jan 28, 2016 0 News

Sydney, January 28: SeventeenHundred, the work-life, diversity and inclusion solutions provider, has today announced the five strategies that its clients found to be the most successful when seeking to create a better work/life culture for their employees.

 

With technology enabling workers to effectively take their offices with them – whether out and about or at home – the expectation that employees are available, whether they are at their desks or not, is now standard. Managed well, having to be available outside of the standard work-day can allow for a strong work/ life balance, by giving staff the ability to be flexible in where they work. This allows employees to manage their responsibilities as carers, or look after their health, without having set hours that they are expected to be in the office.

 

Practical experience in implementing work/life balance has shown that in many cases this opportunity is misunderstood and poorly implemented, and often used more as a way to extend working hours so they become invasive into the home, rather than allow employees greater control over their use of time. The result is that many approaches to implement work/life policies lead to greater dissatisfaction within the workplace.

 

It is for this reason that SeventeenHundred believes organisations should think of work/ life balance as work/ life integration; where management seeks to break down the attempt at building a clear line between work and “life,” and instead makes work a part of – but not the entirety of – a person’s life.

 

There are five key strategies that organisations that have implemented successful work/life programs follow:

 

·       A focus on flexibility – Organisations that provided flexible work, carer support programs, and emergency back up care/ access to resources were the ones that were most successful in helping employees juggle between their work and life commitments.

·       A review of the culture within the business – Businesses that took the time to review how people worked, whether they spent long hours in the office just to be seen, whether they were encouraged to be flexible with their work when they needed to, and how employees were being managed by senior executives, were the ones that had a firmer understanding on the kind of working culture within the organisation. This process allowed executives to adjust strategy if the review uncovered problem areas.

·       Ensuring teams are properly resourced – Poorly resourced teams will exhibit a series of indicators that the culture review within the business will red flag – long hours, poor retention, absenteeism, negative commentary in engagement surveys and exit interview data. One of the best things that businesses can do to improve work/ life integration is ease the stress burdens placed on each individual person by resourcing their work properly.

·       Making managers more accountable with facilitating work/ like integration – The businesses meeting their work/ life balance goals best are those that are encouraging the managers to be keeping an eye on hours worked, and encouraging staff not to work long hours simply to create the perception of working long hours. Some are, almost literally, pushing their staff out the door, and such a gesture is appreciated.

·       Increase awareness of employee entitlements; communication with employees around the flexible work entitlements, carer’s leave and other such support programs – Employers that are providing their staff with quality content and communication on strategies to facilitate a stronger work/ life integration are the ones that find employees more invested in the programs, thus improving the management of their work/ life balance.

 

“We are seeing more organisations understand just how important it is to get the work/ life balance – or work/ life integration balance –right for their staff,” Fiona Hitchiner, Diversity and Work-Life Specialist at SeventeenHundred, said.

 

“With such a tight employment market at the moment, retention and staff happiness are critical factors in maintaining the overall health of a business. We have found that organisations took their work/ life balance strategies far more seriously in 2015 than ever before, and the early signs for 2016 is that this growth in focus is only going to accelerate.”

 

– Ends –

 

Media Contacts

 

Matt Sainsbury, Launch Group

E: matthew@launchgroup.com.au | M: +61 423 393 300 | T: +612 9492 1000

 

Laura Blue, Launch Group                                                                                                                                

E: laurab@launchgroup.com.au | M: + 61 416 699 925| T: +612 9492 1000

 

About SeventeenHundred

SeventeenHundred provides work-life, diversity and inclusion solutions that support organisations and their employees.SeventeenHundred provides services that help people balance work commitments and external responsibilities, with the aim of making life easier.

21 Jan

MCN expands its Television-OOH network, boosting shopping mall advertising in 2016

by launch-admin Jan 21, 2016 0 News

20 January 2015: Multi Channel Network’s (MCN) innovation in shopping mall advertising continues to grow, with the company announcing a significant expansion to its Television Out-Of-Home (TV-OOH) offering across the country.

 

MCN TV-OOH is a content driven, audio enabled network of digital HD television screens in shopping centres; designed to inform, engage and entertain consumers whilst they are in a purchasing frame of mind.

 

The new TV-OOH offering now includes a total of 36 large format, full motion 16:9 screens driving advertising opportunities with broadcast quality content provided by Network Ten and Foxtel to ensure shoppers enjoy a true television experience when out and about.

 

The expansion is a key part of MCN’s strategy to provide advertisers with a unified platform which connects brands with their customers through the journey from their living room to the point of sale. The network’s full audio capabilities allow advertisers to air their TVC and provide a consistent message from couch, to cash register. 

 

MCN CEO, Anthony Fitzgerald, said: “The outdoor media market is one of the most rapidly growing advertising sectors in Australia. With MCN investing and innovating in a true Television-style OOH network, we can offer advertisers an incredible opportunity to close the loop and extend their message through to the point of purchase.”

 

Advertisers can also benefit from localised messaging, dayparting, plus truly innovative advertising opportunities such as augmented reality, social media amplification and live streaming. Additionally, customised call-to-action messages can be inserted to run immediately following any advertisement.

 

MCN National Director – TV-OOH and Qantas In-Flight Entertainment, Paul Sutcliffe, said with an increasing number of buyers seeking true unified advertising solutions for their clients, the ability to offer a television style experience out of the home is more important than ever.

 

“In 2016 we will see increased demand for a combined screen experience, giving audiences a seamless content experience regardless of where they are,” said Mr Sutcliffe. “Expanding our TV-OOH Network is an integral part of MCN’s broader unified television strategy, providing best-of-class content for our clients to their customers in all spaces.”

 

To rollout the expansion, MCN have partnered with shopping centre managers QIC and Vicinity Centres (whose portfolio includes Australia’s largest shopping centre, Chadstone, in Melbourne, and Castle Towers in Sydney).

 

MCN’s TV-OOH business accounts for over 215 million shopper visits and $8.2 billion in retail turnover annually. MCN also has plans to leverage their 200,000 strong Multiview panel and partnership with Quantium to enable media buyers to accurately identify which malls their key buying demographics are shopping in.

 

-ENDS-

 

For more information contact: Matthew SainsburyLaunch Group mobile: 0423 393 300

 

About MCN: MCN is a joint venture between Foxtel, FOX SPORTS and Network Ten. MCN is responsible for the advertising interests of 15 capital-city free-to-air channels from Network Ten, 70 subscription television channel brands across Foxtel, 118 premium digital publishers and online catch-up and streaming TV service tenplay. Additionally, MCN represent 3 IPTV services, 31 Digital-Out-Of-Home-TV screens and Qantas’ domestic and international inflight entertainment network. MCN delivers the extraordinary combination of a high value national subscription television audience, with the fastest-growing free-to-air network, plus the largest broadcast-quality digital video network in Australia. MCN brings life to ideas, creating insight-driven communication solutions, which not only reach, but create a dialogue with consumers. Our world class data and trading platforms will make your campaign more targeted, more accountable and more powerful than ever before. For more information: www.MCN.com.au

23 Dec

‘Startup Year’ plan is good news for innovation

by launch-admin Dec 23, 2015 0 News

Sydney, September 25: The ACS – the professional association for Australia’s ICT sector – has welcomed Labor’s announcements yesterday aimed at driving greater innovation, entrepreneurship and a startup culture in Australia.

 

A Labor Government has committed to creating 100,000 university placements for STEM students, a ‘Startup Year’ for 2000 final year university graduates to kick-start Australia’s aspiring young entrepreneurs, and a ‘graduate’ entrepreneurship visa to encourage and retain talented international students following the completion of their studies.

 

Earlier this year the ACS released Australia’s Digital Pulse – a groundbreaking report in partnership with Deloitte Access Economics – which found that in the next five years there will be a projected demand for 100,000 additional ICT workers, and this at a time when domestic ICT graduates numbers are less than 4000 annually.

 

ACS President Brenda Aynsley OAM, said Labor’s focus on the key issue of increasing the supply of skilled ICT workers and improving digital workforce planning is welcome.

 

“Australia faces critical shortages in ICT skills, which if not addressed urgently, will retard our economic growth, reduce our standards of living and result in lower job growth in the future.”

 

“For too long technology education and innovation have been sideline issues. Now we are seeing both the Government and Opposition pushing the importance of our digital future.”

 

Australia must move quickly to better equip itself to grasp the opportunities of the digital age – there is no time to lose with other nations already achieving significant success in reorienting their economy, society, education and work. We run the very real risk of being left behind with the negative consequences of inaction and indecision.”

 

“The ACS is eager to work with all political parties in addressing the policy challenges and looks forward to ongoing engagement and discussion,” Ms Aynsley said.  

 

ENDS

 

Further information

Thomas Shanahan, ACS, 0449 902 130

Thomas.shanahan@acs.org.au

 

About the ACS

The ACS is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.


23 Dec

ACS welcomes appointment of Communications Minister, increased focus on innovation

by launch-admin Dec 23, 2015 0 News

Sydney, September 21, 2015: The ACS – The professional association for Australia’s ICT sector – congratulates Senator The Hon. Mitch Fifield on his appointment as Minister for Communications.

 

“Senator Fifield will bring a wealth of knowledge and experience to the role which will help navigate digital policy through a sometimes challenging political process,” said acting ACS CEO Kim Finch.

 

“We look forward to working with the Minister and helping him build Australia’s digital capability, which will be critical to securing a strong future for the Australian economy.

 

“At at broader level, the ACS is excited by Prime Minister Turnbull’s focus on setting a national agenda which seeks to make Australia more agile and better equipped to capture the opportunities being created in a globally connected, digital world. A key to grasping these opportunities will be to ensure we lift the supply of skilled IT professionals and other STEM based occupations. This is where the jobs of the future lie.”       

 

Finch applauded the increased focus on innovation and it being combined in one portfolio with industry and science under Minister Pyne.

 

“It is extremely encouraging to see Innovation as part of a portfolio at the Federal level. Innovation is the key to achieving sustained economic prosperity and particularly for Australia as we look to reduce our traditional reliance on the mining sector and develop new engines of growth.

 

“We are looking forward to working Prime Minister Turnbull and his new team on the challenges which lie ahead and in particular improving outcomes in the digital skills space and helping Australia build a strong digital future,” Ms Finch said.

 

Further information

Thomas Shanahan, ACS, 0449 902 130

Thomas.shanahan@acs.org.au

 

About the ACS

The ACS (Australian Computer Society) is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

 


23 Dec

ACS Welcomes the Innovation Statement & the “Ideas” Economy

by launch-admin Dec 23, 2015 0 News

Australia, 07 December 2015: The ACS – the professional association for Australia’s ICT sector – has congratulated the Turnbull Government on its bold innovation policy statement, ‘Welcome to the ideas boom,’ and welcomes it as a potentially pivotal moment for advancing Australia’s economic prospects in the digital age.

 

ACS President, Brenda Aynsley OAM, said the statement’s focus on boosting STEM and ICT talents and skills, particularly amongst females, was very encouraging given that these skills are core to successful modern economies.

 

“Currently we have an overreliance on importing the ICT skills we need because our domestic education system only produces around 3500 IT graduates annually. Today the Turnbull government has addressed all elements of the education supply chain to encourage more students to pursue a career in STEM and IT professions.

 

By addressing these issues we can help transform our industries and create and fill the jobs of the future. However, this is not a short-term proposal, it will take a sustained commitment to action over the coming decade or more to effect the necessary changes in our economy,” Ms Aynsley said.

 

Commenting on the focus on gender diversity, Ms Aynsley continued: “ACS applauds the government’s allocation of A$13M to encourage more women in to STEM careers, particularly in light of the ACS’ new report, The Promise of Diversity Gender Equality in the ICT Profession, which outlined recommendations to increase the participation of women in ICT.

 

“We also applaud the Government’s commitment to elevating innovation and science to the heart of the government agenda with the creation of a special cabinet committee, chaired by the Prime Minister.  This is a clear indication that this statement is just the first step in the journey to Australia becoming a world leading knowledge based economy.”

 

“ACS supports the government’s mission to significantly modernise our national approach to innovation. If we are to prosper in the digital age and grasp the opportunities being created by the attendant disruption, we must address issues like entrepreneurship and commercialisation, collaborative research between business and universities, ICT skills development, lifelong learning and building an agile and flexible workforce.

 

“ACS is also delighted to see the current political contest of ideas on innovation with Labor announcing another suite of policy measures last Friday. Australia’s major parties are now deeply engaged in the innovation agenda and the ACS looks forward to working collaboratively with all stakeholders to build a truly innovative and ideas based nation,” Ms Aynsley said.

 

 – ENDS –

 

Media contact

Louise Proctor louise@launchgroup.com.au M: 0452 574 244 | T: 02 9492 1003

 

About the ACS

The ACS (Australian Computer Society) is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

 


23 Dec

ACS backs Universities Australia’s calls for increased innovation

by launch-admin Dec 23, 2015 0 News

ACS backs Universities Australia’s calls for increased innovation

Sydney, 08 October 2015: The ACS – the professional association for Australia’s ICT sector – has congratulated Universities Australia (UA) on their bold policy statement, Keep it Clever, which calls on business and government to work closely with the university sector to drive critical research and innovation.

 

ACS President Brenda Aynsley OAM said the university sector’s policy blueprint, released on Wednesday, has strong support from the ACS.

 

“The ACS supports the university sector’s call for a significant re-think in our national approach to innovation. If we are to prosper in the information age and grasp the opportunities being created by digital disruption, we must address issues like entrepreneurship, collaborative research between business and universities, ICT skills development, lifelong learning and building an agile and flexible workforce. By addressing these issues we can help transform our industries and create and fill the jobs of the future. 

 

“Recent research produced by Deloitte Access Economics and commissioned by the ACS found that by 2020 Australia will need an additional 100,000 ICT professionals to support its growing digital economy. Our tertiary sector currently only produces around 3500 IT graduates annually[1].

 

“In addition, the 2013 PwC report on the startup economy found that the technology startup sector has the potential to contribute four per cent of GDP (or $109 billion) and add 540,000 jobs to the Australian economy by 2033[2].

 

“The June 2015 CEDA report also suggested a high probability that 40 per cent of Australia’s workforce – more than five million people – could be replaced by automation within the next 10 to 20 years, therefore new job creation absolutely critical.

 

“If Australia is to remain a globally competitive economy with high standards of living it must address the skills shortfalls and issues identified in these reports. The policies and ideas outlined in the UA statement will go a significant way to helping achieve this,” Ms Aynsley said.

 

ENDS

 

Media contact

Louise Proctor louise@launchgroup.com.au M: 0452 574 244 | T: 02 9492 1003

 

About the ACS

The ACS (Australian Computer Society) is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

 

 


23 Dec

Women and ICT – Capturing the Opportunities of the Digital Age

by launch-admin Dec 23, 2015 0 News

Achieving gender diversity in the ICT profession

 

Australia, 01 December 2015: The ACS – the Professional Association for Australia’s ICT Sector – is today launching a new report, The Promise of Diversity – Gender Equality in the ICT Profession, outlining a series of recommendations to increase the participation of women in the ICT profession. 

 

The Report finds that, at a time when Australia is facing a serious shortage of skilled ICT professionals, women represent only 28 per cent of the ICT workforce compared to 43 per cent in the wider professional workforce. This underutilisation of human capital in ICT looms as a major constraint on Australia’s national growth.

 

The Report examines the entire life cycle of female participation in ICT.  It focusses on three key areas that must be addressed if we are to achieve greater gender equity in ICT. These areas are:

·       Female participation in the workforce

·       Females and the school education sector

·       Females and the vocational and higher education sectors

 

The Report notes that addressing the barriers will require a mix of short and long-term initiatives, as well as genuine commitment by employers, educators and governments to tackling the issues. 

 

The ACS argues there needs to be a fundamental and urgent change to the cultural mindset and attitudes to women in the workforce. This requires genuine, committed, outcome-focused leadership.

 

The Report also notes that changes are required in our education system.  The ACS recommends initiatives aimed at improving the self-confidence of girls in their own abilities in maths and science, creating a school environment which actively encourages girls to pursue a digital career, introducing a mandatory Digital Technologies Curriculum, and developing a marketing program aimed at changing perceptions of what a digital career can offer. 

 

In launching the Report, ACS President, Brenda Aynsley OAM, said Australia must completely rethink the way our current workforce, school education sector, and vocational and higher education systems operate in relation to boosting female participation in ICT.

 

“It’s clear that, in Australia, women are significantly underrepresented in the critical ICT profession. We must urgently address the ongoing gender imbalance in the workforce. If we get it right there will be a substantial economic dividend for our nation.”

 

Research by the Grattan Institute suggests that if Australia was to lift its female labour participation rate by six per cent to be roughly comparable to Canada, our GDP would be $25 billion higher. Analysis by Goldman Sachs suggests that closing the equity gap could boost the level of Australian GDP by 11 per cent.

 

Ms Aynsley continued: “We must also address and repair elements of the education supply chain to encourage more female students to pursue a career in the digital space.  The clear message from our research is that by the time girls reach 15, a large proportion have either already dismissed or not even considered the option of a career in ICT.

 

“We need to market far better to young female students.  This must include providing them with accurate and contemporary advice on the jobs of the future and the importance of digital skills in that future. We also need the ICT profession to work closely with teachers, parents and career advisors, the key influencers of student career choices.  And we need to encourage passionate, successful ICT female role models to be ambassadors for our profession and to inspire our next generation of ICT female professionals,” Ms Aynsley said.

 

The ACS is launching the report, The Promise of Diversity – Gender Equality in the ICT Profession, with the Assistant Minister for Science, the Hon. Karen Andrews MP, and the CIO of Tabcorp, Kim Wenn, at an event at the National Press Club, on Tuesday December 1 at 12:30 pm.

 

The paper can be found online via: http://bit.ly/promiseofdiversity

 

ENDS

 

Media Contact

Louise Proctor, Launch Group, 0452 574 244

louise@launchgroup.com.au

 

About the ACS

The ACS is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

 


23 Dec

StartupAUS launches Policy Hack outcomes report outlining solutions to boost Australia’s innovation economy

by launch-admin Dec 23, 2015 0 News

Australia, 12 November 2015: StartupAUS, Australia’s peak advocacy group for startups, today released its report on the outcomes of the Federal Government’s innovation Policy Hack which was held at Sydney startup accelerator BlueChilli on 17 October.

 

The Policy Hack outcomes report will be officially presented to the Minister for Industry, Innovation and Science, Christopher Pyne, and Assistant Minister for Innovation, Wyatt Roy, at Parliament House in Canberra at 09:45 this morning.

 

The report synthesises the work of some 150 Policy Hack participants from all over Australia. The diverse group drew on expertise from entrepreneurs, investors, industry, government, and interest groups.

 

The document outlines in detail ten possible solutions to accelerate the growth of Australia’s innovation ecosystem, which include:

 

1.     Connecting Australia’s established enterprises to startups through an innovation accord, an innovation precinct, and through the extension of the R&D tax incentive.

 

2.     Improving social enterprises by creating the Academy for Sustainable Community – a nationally co-ordinated strategy that is delivered locally around the country to provide communities with the skills to leverage digital inclusion and build social enterprises through the NBN.

 

3.     Achieving gender equality by providing a $100m Federal Government co-contribution fund for female-led ventures, and a detailed program for male ‘champions for change,’ where men support women in the ecosystem by putting their money and brand on the line.

 

4.     Intellectual property – keeping innovation in Australia by following international best-practice and introducing a tailored tax regime for intellectual property revenues, allowing Australia to retain innovative businesses, while attracting more innovative businesses from overseas.

 

5.     Incentives to attract capital and improve startup quality including matched funding for accelerators and incubators, and income and capital gains tax incentives for early stage investment.

 

6.     Encouraging universities to engage with industry by boosting research and development funding to universities and tying it directly to engagement with industry, as well as a funding increase of $300m to encourage strategic staff and student secondments in tech-based companies.

 

7.     Fixing Government procurement by redesigning the current practices, which are inherently biased towards larger enterprises, to truly open up government contracts to startups. Open government data to new innovative measures.

 

8.     Enhance global awareness by creating startup ‘landing pads’ in key markets where Australian startups can access local knowledge, a place to work, and community support. Start in San Francisco.

 

9.     Improving education through planting the seed of innovation inspiration at the earliest stage of educational development, primary school. ‘Lemonade Day’ is an opportunity for children to own and operate their own venture – a lemonade stand.

 

10.  New Enterprise Incentive Scheme (NEIS) – Introduce a new stream into the NEIS – a Startup Incentive Scheme (SIS) – to support founders entering accredited accelerator programs.

 

StartupAUS Head of Strategy and Advocacy and author of the report, Alex McCauley, said:  This report provides a window into an area of economic policy which is of vital importance to Australia, but which is a bit opaque for a lot of people. 

 

“At its core, innovation policy is about trying to create jobs and boost economic growth, by encouraging modern technology and flexible, creative business practices. 

 

“The best businesses have always been innovators. It’s time for Australia to embrace that innovation and seek to capitalise on the very great rewards digital technology offers. That’s what this hackathon was about – the best minds in the business helping to develop policies to modernise Australia’s economy.

 

“Recently, we have really been able to feel a change in the national conversation about our economic future. Innovation policy is now front and centre. There are no silver bullets, and Australia is playing catch-up in this area. But we’re starting to really build up some momentum and we’re confident we’ll see some very positive initiatives like these in the near future.”

 

Assistant Minister for Innovation, The Hon Wyatt Roy MP, said: “The Policy Hack was a fantastic day, especially for the way we were able to bring together our entrepreneurs, innovators, educators, scientists, researchers – and public servants.

 

“It’s exciting to see disruption to the traditional policy-making process, with some of those ideas now finding their way to the next level of government.”

 

CEO of BlueChilli and facilitator of Policy Hack, Sebastien Eckersley-Maslin, said: “A great startup mantra is “get s**t done.” I’m excited that we have this attention at a senior level in government and Policy Hack enabled people who generally don’t have a voice to work direct with government bureaucrats and members of parliament on how to shape Australia’s startup future.”

 

-ENDS-

 

Media: Louise Proctor louise@launchgroup.com.au 02 9492 1003 / 0452 574 244

 

About StartupAUS: StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills. www.startupaus.org