Australia’s third annual startup festival aims to break record number of events nationally
Australia, Monday 27 July 2015 – StartupAUS today announced the return of Startup Spring for the third year running taking place across Australia from 10-30 September, with the aim to top last year’s record number of 160 events nationally.
Startup Spring is a three-week long, Australia-wide festival of events and activities to celebrate and promote the startup community and to encourage more Australians to get involved and excited about entrepreneurs and technology.
Newly appointed StartupAUS CEO, Peter Bradd, said: “Startup Spring is designed to encourage and inspire all young and passionate tech entrepreneurs at a grassroots level nationwide.
“It is imperative that we celebrate and promote the tech startup community and as the festival grows every year, we are confident that tech entrepreneurialism is key to Australia’s future.
“We want to encourage and inspire the different parts of the Australian startup ecosystem, including entrepreneurs, corporates, universities and all levels of government, to develop and implement policies and programs so our vibrant technology sector can drive economic prosperity for generations to come,” Mr Bradd said.
Stand out events taking place this year include:
Following the positive reception of last year’s Learn to Code event, director of Coder Factory, Pete Argent, said: “It’s promising to see the Startup Spring initiative take root in Australia. This festival for tech innovation is an ideal way for anyone interested in the startup industry to get involved. I’m looking forward to being a part of Startup Spring again this year and do my part to grow the tech startup ecosystem in Australia.”
Head of Communications at Canva, Zach Kitschke, said: “We’ve been involved with Startup Spring in various ways over the past two years, through the Startup Walkabout and a number of other events. The Startup Spring festival is a fantastic celebration of all the exciting things that Australian startups are doing, and is a great way to get involved in the tech community.”
Mr Bradd added: “Whether you’re an experienced entrepreneur or the average Joe that has an interest in tech, we are welcoming everybody to participate. From coding sessions and bootcamps, to awards and networking drinks, Startup Spring has events that suit everyone.”
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Louise Proctor, Launch Group
About Startup Spring
Startup Spring is a three-week long festival celebrating technology, startups and entrepreneurship. Launched by StartupAUS in 2013, Startup Spring features hundreds of events and activities from all around Australia – to celebrate and promote the tech startup ecosystem and to encourage more people to get involved and excited about entrepreneurship.
StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship.
StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.
Australia, 30 July 2015: Startup advocacy body, StartupAUS has welcomed the City of Sydney’s Draft Tech Startups Action Plan as an important and timely step towards realising Sydney’s potential as a vibrant startup destination.
The plan goes before Council Monday, 3rd August
However, CEO of StartupAUS, Peter Bradd, said he’s keen to see some of the action items accelerated in light of this week’s 2015 Global Startup Ecosystem Rankings which revealed Sydney and Melbourne have fallen sharply down the rankings as centres of startup innovation. Sydney is the only Australian city inside the top 20, at #16, and Melbourne has dropped outside of the top 20.
“This is a great conversation opener and it’s good to see growing recognition amongst our political leaders that startups hold the key to Australia’s economic future. They have the potential to contribute up to $US109 billion in growth to the economy, and 540,000 new jobs over the next two decades and Sydney’s local economy stands to gain enormously from this growth.
“However these outcomes are by no means guaranteed. We urgently need to do more to develop our ecosystem within cities and within the broader state economies to ensure we don’t fall further behind our counterparts in the global startup ecosystem. This means acting now and it means far greater collaboration between governments and the private sector,” he said.
Mr Bradd acknowledged Brisbane City’s agenda setting 2022 plan as a valuable example of successful local government driven startup initiatives.
“Brisbane Marketing’s 2022 plan has been quite successful and provides a good example of what focused effort at a local government level can achieve. It would be powerful to see collaboration between cities and states and all levels of government to strengthen our startup ecosystem. When it comes to attracting and retaining entrepreneurs and investment capital, the real competition is not between Australian cities or states, but rather on the global stage.”
The City of Sydney’s draft plan outlines a focus on building a strong entrepreneurial culture and community, creating skilled and connected entrepreneurs, increasing the startup ecosystem density, supporting entrepreneurs’ access to funding, and develop technology entrepreneurs’ access to markets.
Mr Bradd said the City of Sydney plan aligns with the recommendations of StartupAUS’ Crossroads 2015 report, which recommended that Australia’s political organisations look to:
o Grow our pipeline of Australian entrepreneurs
o Improve entrepreneurship education
o Increase the number of ICT professionals
o Increase availability of early stage capital to startups
o Address legal and regulatory impediments
o Increase collaboration and international connectedness
o Create a national innovation agency
“StartupAUS would like to see the Plan passed by Sydney Council, and other Australian cities to follow suit.
“To maximise the success we’d like to see far greater collaboration between local, State and Federal government – to the benefit of all Australians.”
The most significant initiative canvassed in the plan is the establishment of a major entrepreneurship centre in Sydney to act as a focal point for the startup community and to help to build startup density by acting as a base for startup events and co-location of startups, accelerators, incubators, VC firms and angel investors.
“If the various levels of NSW government were to work together to create a precinct-like environment within Sydney that housed a large concentration of startups, like we have seen in Auckland with the GRID-AKL precinct or the MaRS Discovery District in Toronto, then we would enjoy the benefits of scale and collaboration between Australia’s most innovative companies,” Mr Bradd added.
StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.
Sydney, 20 July 2015: Leading taxi services and mobile payments provider ingogo has rolled out its first ever consumer advertising campaign – encouraging more Australians to use the latest technology to book a cab. The targeted campaign has run across outdoor, digital and radio in Sydney, and involves a satire promotion of a 1300 INGOGO hotline, paradoxically the number not to call if you want to book a taxi.
The campaign was developed by creative agency Special Group, with Match Media as the media agency and Launch Group supporting on PR and communications. It initially focused on the Sydney metro region and aimed to encourage the 88% of Sydney-siders who still don’t use taxi apps, to switch over to ingogo for a faster, more convenient and better taxi ride.
The creative for the campaign ran on billboards and digital signage in high traffic density locations and featured some of Australia’s most talented elderly models. The use of quirky imagery was paired with firmly tongue-in-cheek audio, including spots on KIISFM and an actual 1300 INGOGO number that takes callers through a labyrinth of voice messages advising callers to download the ingogo app and book their cab.
Jeff Lim, CMO at ingogo, said: “As our first ever major advertising initiative, we wanted a campaign that cuts through the noise and introduced our brand to Sydney consumers – and one that also reflected our values as a high-growth tech player, disrupting a major industry. One of the major hurdles is the adoption of technology by consumers that might not be as tech savvy, and we wanted to get their attention, and educate them. It’s a cheeky nod towards those who are still using old school methods to book a taxi by calling up over the phone.
“So far, we’ve been delighted with the reception to the campaign. Its unique approach and use of humour is helping to drive downloads and engagement with the ingogo app,” he said.
Complementing the campaign, a series of videos explaining the ingogo taxi booking app’s features have also been created. These videos take pride of place on the ingogo website, and are also being transmitted via ingogo social platforms such as Facebook and Twitter.
The campaign is currently in market and will run until August.
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 From ingogo consumer research released April 2015
ingogo is an integrated mobile payments company, currently in the Taxi and SME markets in Australia. Its mobile app assists private and corporate customers to easily book and pay for taxis through their mobile phones. It allows passengers to communicate directly with registered taxi drivers in their local area, see where their driver is and their estimated arrival time, with the option to pay using ingogo's secure in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and Melbourne, and has recently launched in Brisbane, Perth and Adelaide.
ingogo has extended its payment platform into other industries beyond taxis, for business owners and SMEs, via a partnership with Xero, the leading cloud accounting platform.
 From ingogo consumer research released April 2015
TOUCH opens in Australian cinemas 17 May
Australia, 30 April 2015: Australian production company Triptych Pictures and film distributor ScreenLaunch have today announced that their profits from the upcoming Q&A charity screenings of new Australian thriller, TOUCH, will be donated to the charity beyondblue.
TOUCH is set to open in select cinemas in Melbourne, Adelaide and Sydney next month, with the Regal Theatre in Adelaide hosting the Australian Premiere on Sunday 17 May. A series of Q&A sessions will be held following some of the screenings with cast including Leeanna Walsman and Matt Day, and writer/director Christopher Houghton, in attendance.
The filmmakers are pleased to be able to give support to this organisation alongside the many other groups and individuals in Australia who believe in its message.
Julie Byrne, Producer of TOUCH, said: “Many people who worked on this film gave up their time and energy above and beyond for no extra reward, for which I am still most grateful. In some way, donating net profit to charity is an extension of that ethos.”
In the lead up to the Q&A charity screenings, Triptych Pictures and ScreenLaunch have engaged with crowdspeaking platform, Thunderclap, to further promote the film and its filmmaker’s fundraising efforts for beyondblue.
TOUCH follows the compelling journey of a mother, Dawn, (Carl Barron’s Manny Lewis star Leeanna Walsman) and her daughter Steph (South Australian newcomer Onor Nottle), who are on the run from a mysterious man, John (Matt Day, recently known for his role in Rake). The film was produced by Julie Byrne from Triptych Pictures, the co-producers of the AACTA winning ‘Best Film’, The Babadook.
To view the TOUCH trailer head to: https://youtu.be/6kYaW2NibNY
To secure your tickets to the Q&A charity sessions ahead of the TOUCH theatrical release, visit:
About Triptych Pictures
Triptych Pictures is an independent production company based in South Australia making quality, compelling screen content for cinema, television and online for both domestic and international audiences.
beyondblue is an independent, not-for-profit organisation working to increase awareness and understanding of anxiety and depression in Australia and to reduce the associated stigma. beyondblue is a bipartisan initiative of the Federal, State and Territory Governments supported by the generosity of individuals, corporate Australia and Movember.