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15 Jul

StartupAUS ESS Media Statement

by launch-admin Jul 15, 2015 0 News

“Having long advocated for action in this space, StartupAUS welcomes the proposed changes to Employee Share Schemes put forward by Minister for Small Business Bruce Bilson to Parliament today. 

 

We also welcome his announcement of the government’s intention to help attract and retain talent for innovative companies and make Australia’s startup eco-system globally competitive,

 

It is encouraging to see the government recognise the potential of Australian tech startups, and take steps to rectify the tax treatment of share schemes. Changes to the ESS will help Australian startups become strong drivers of increases in job creation and, because many help to drive technological change, this will lead to productivity gains and job creation for our economy. 

 

To see a government minister talk about reducing unnecessary red-tape – and take solid action to reduce regulatory costs for startups is also hugely encouraging. The prohibitive costs, such as those required to prepare valuation for tax purposes, is something that has held back many Australian startups. 

 

As a nation we need to invest and foster our startup ecosystem. Australian startups are key in shifting to our industry base from an extractive economy to a sustainable, knowledge-led economy. Changes to the ESS are a vital step in this long process.” 

 

Peter Bradd, Director, StartupAUS

 

To view Minister Billson’s speech: 

 

Peter Bradd is available for interview, to arrange please contact:

Ashford Pritchard ashford@launchgroup.com.au 02 9492 1000 / 0411 020 680

Louise Proctor louise@launchgroup.com.au 02 9492 1003 / 0452 574 244


15 Jul

StartupAUS evolves as Peter Bradd becomes CEO

by launch-admin Jul 15, 2015 0 News

Andrew Larsen joins board, Steve Baxter becomes Chief Advocate

Australia, 19 June 2015: StartupAUS today announced Peter Bradd as the organisation’s first CEO. Mr Bradd will work with the StartupAUS board to continue its mission to transform Australia through technology entrepreneurship.

 

An influential voice within the Australian startup ecosystem, Mr Bradd was a founding director of Sydney’s first tech co-working space, Fishburners, and is the founder of personalised postcard service, ScribblePics.  Over the past two years he has helped Australia’s largest companies in Banking, Insurance, Retail and Media. Mr Bradd is also a foundation member of the StartupAUS board.

 

StartupAUS also announced today that Andrew Larsen will join the StartupAUS board. Based in Perth, Mr Larsen is the founder of co-working space SyncLabs. In other board moves, founder of River City Labs, Steve Baxter, will retire his board role to represent StartupAUS as Chief Advocate.

 

Alan Noble, board member StartupAUS commented: “We are delighted Peter has been able to step into the CEO role to build upon the foundations of what StartupAUS has achieved in the two years since we launched.

 

“This move reflects the maturing of the startup economy within Australia and the progress of our own organisation as we transition from a wholly voluntary organisation to a more professionally run entity. Peter’s experience as a startup founder and his pioneering work establishing Fishburners as one of Australia’s leading startup communities, along with his work on our board over the past two years made him the clear front-runner for this new role.”

 

In the first half of 2015, StartupAUS released an updated Crossroads report 2015, revamped its website (startupaus.org), positioned the Startup ecosystem with governments at all levels, and started planning for the third Startup Spring festival which will run later this year with the aim of attracting over 200 events.

 

Peter Bradd, CEO, StartupAUS commented: “What StartupAUS has been able to achieve to-date is a testament to the hard work of volunteers, the amazing goodwill of the startup eco-system and the support of our sponsor organizations such as Google, River City Labs, Salesforce, and Xero.  However, we recognise that we’ve only scratched the surface of what needs to be done. We need to shift the bar on technology entrepreneurship in Australia, and take advantage of a once in a generation opportunity to transform our economy.

“My goal as our first CEO is to increase progress within government, industry and the startup ecosystem. There has been progress, however our shift into exponential growth is too far behind. We have the passion and the drive but we do need more founders, more tech-skills and a world-leading ecosystem to support them. ”

– Ends –

Peter Bradd Bio

Peter Bradd is the CEO of StartupAUS, a serial entrepreneur and one of the most influential tech leaders in the Australian entrepreneurial community. Peter became a founding director of StartupAUS in 2013 and has recently been appointed CEO where he’ll continue their mission to transform Australia through high-growth technology entrepreneurship. A successful Aussie startup founder himself, in 2008 Peter formed the personalised postcard app, ScribblePics. He was also a founding director of Australia’s largest startup co-working space, Fishburners, where he transformed it into a thriving, sustainable place for startups, speakers, mentors and corporates to connect with each other. Fishburners is currently home to over 125 technology startups.

 

Over the past two years Peter helped Australia’s largest companies in Banking, Insurance, Retail and Media by applying the start-up mindset and toolsets to create new business models.

 

As a regular speaker and featured thought leader, Peter has delivered an occasional address for the Faculty of Engineering and Information Technology at UTS, hosted Google’s CFO, Airbnb CTO and oDesks CEO, has appeared in The Australian, Australian Financial Review, BRW and Boss Magazine and has participated as a judge for many entrepreneurial competitions including SydStart, StartupWeekend and OZApps. 

 

Andrew Larsen Bio

Andrew Larsen is passionate about Australian startups. Andrew co-founded Perth’s first technology focused co-working space; SyncLabs and is an active venture investor in the early stage technology sector. Andrew is a Director of multiple award winning WA based startups, namely Healthengine and Seqta. Andrew has worked in numerous technology focused roles in both the public and private sector, and is enthusiastically supportive of local entrepreneurship, and showcasing Australian technology on the world stage. Andrew is an active Adviser, Mentor and Judge within the WA ecosystem. He holds an MBA from Simon Fraser University (Vancouver, BC) along with a Master in Computer Security from Edith Cowan University and a Bachelor of Computer Science from the University of Western Australia.

 

Media contact:

 

Laura Douglas, Launch Group, laura@launchgroup.com.au 02 9492 1002 | 0452 505 859

Louise Proctor, Launch Group, louise@launchgroup.com.au 02 9492 1003

 

About StartupAUS

 

StartupAUS is a not-for-profit entity with a mission to foster and build the community of technology entrepreneurship in Australia.

 

StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.

 

For more information: www.startupaus.org.

 


15 Jul

Queensland Government leads the way with Investment in local startup ecosystem

by launch-admin Jul 15, 2015 0 News

Australia, 14 July 2015: Startup advocacy body, StartupAUS, said the funding priority given to startups in the Queensland Budget will help create thousands of local jobs and contribute billions of dollars to the Queensland economy.

 

CEO of StartupAUS, Peter Bradd, said high-growth tech startups could account for $US109 billion in growth and 540,000 new Australian jobs in the next two decades, creating enormous opportunity for state governments to capitalise on.

 

“It’s a well known fact that high-growth startups generate 70-90 per cent of new jobs. The Queensland government is setting the agenda for other states and territories today with their Advance Queensland policy initiatives aimed at stimulating jobs growth via the local startup community,” said Mr Bradd. 

 

StartupAUS said the $24 million Startup Queensland program is a significant boost to startup formation and attraction in Queensland.

 

“We’re pleased to hear Queensland Premier, the Hon Ms Annastacia Palaszczuk MP, is planning to provide an integrated suite of seed funding, co-working space, mentoring, and connection to customers and markets for startups, as well as expanding STEM in Queensland schools.”

 

Mr Bradd said StartupAUS is keen to see other states and territories echo the Queensland government’s leadership.

 

“Giving focus and profile to growing our startup ecosystem and entrepreneurial community will help secure the next generation of Australian jobs and boost our economic future. This has to be a priority for all levels of government.

 

“We need to encourage more students and young people to think about becoming tech entrepreneurs, and contributing to that high-growth tech economy. Australia won’t be the lucky country forever, and we can no longer rely on traditional sectors such as mining or agriculture to prop us up on a fiscal level. 

 

“Australian political and business leaders need to take a cold, hard look at our economic future and more aggressively back the growth potential within our home-grown startup community,” he said.

 

The 2015 StartupAUS Crossroads Report identified that Australia records some of the lowest rates of startup formation, and one of the lowest rates of venture capital investment for a developed nation.[1]

 

Key economic growth recommendations in the Report for Australian governments, business and education sectors include:

o   Grow our pipeline of Australian entrepreneurs

o   Improve entrepreneurship education 

o   Increase the number of ICT professionals

o   Increase availability of early stage capital to startups

o   Address legal and regulatory impediments

o   Increase collaboration and international connectedness

o   Create a national innovation agency

 

 

-ENDS-

 

Media Contacts:

Louise Proctor louise@launchgroup.com.au 02 9492 1003 / 0452 574 244

 

About StartupAUS

StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.

For more information: www.startupaus.org  

 


1 Jul

Unite this Blue Knot Day to support survivors of childhood trauma and abuse

by launch-admin Jul 1, 2015 0 News

Australians support the one in four adults affected by childhood trauma and abuse on October 26, 2015

 

June 2015: Adults Surviving Child Abuse (ASCA), today announced their national awareness day Blue Knot Day, Monday October 26 2015, as a day to unite as a community and support the estimated five million adult survivors of childhood trauma and abuse[1].

 

This year’s Blue Knot Day highlights how instrumental groups and communities are in helping survivors to recover. ASCA is urging Australians to get involved by wearing blue and hosting their own event in support of the day.

 

Recent research released from ASCA’s 1300 professional support line showed the severe impact of childhood trauma and abuse on both survivors and their families. From the 4,000 callers to the 1300 line in the past year, 50 per cent reported that their relationships with their immediate families were affected, 35 per cent of survivors reported impacts on their relationships with their partners and 18 per cent on parenting.

 

Earlier this year ASCA released a ground-breaking report which showed that as a nation, Australia could save a minimum of $9.1 billion annually by addressing the impacts of unresolved childhood trauma and abuse in adults. The report presented the annual cost per those affected for four of the major challenges faced by adult survivors of childhood trauma: alcohol abuse, mental health issues, obesity and suicide/attempted suicide.

 

President of ASCA, Dr Cathy Kezelman AM, said the importance of the community in the recovery of the estimated five million adults living with the effects of childhood trauma and abuse in Australia couldn’t be underplayed.

 

“Our research establishes the catastrophic impact of childhood trauma and abuse on the community at large, regardless of whether a person is a survivor themselves. This points to the importance of Blue Knot Day, not just for survivors but also for their families and loved ones. It is everyone’s responsibility to assist in strengthening and better equipping the communities in which we live.”

 

There are many ways that communities and individuals can get involved to support those affected by childhood trauma and abuse:

 

·       Host a blue event, such as a morning or afternoon tea

·       Buy or sell Blue Knot Day merchandise such as the friendship bracelets and pins

·       Engage in an activity to help raise funds through sponsorship and donations

·       Volunteer and join our generous supporters across the country to help raise awareness and help those adults living with the effects of childhood trauma and abuse

·       Donate and turn your dollars blue. Your donation will help!

·       Get involved on social media using the official Blue Knot Day hashtag #BKD2015

 

All public Blue Knot Day events will be registered online so that people across Australia who want to attend an event can easily access information or choose to host their own, if none is listed in their area. To register an event or activity, please contact ASCA via email on events@asca.org.au.

All funds raised will help support the primary prevention work of ASCA through professional training for healthcare professionals and services, education for the community and support for adult survivors of childhood trauma and abuse.

 

To check out the highlights of last year’s Blue Knot Day visit: https://www.asca.org.au/about/what-we-do/blue-knot-day.aspx  

 

To get involved in this year’s Blue Knot Day visit: www.asca.org.au/blueknotday

 

Help and support is available from the ASCA professional support line on 1300 657 380, 9am-5pm Monday-Sunday.

– ENDS –

 

Media Contact:

Louise Proctor louise@launchgroup.com.au 02 9492 1000 / 0452 574 244

About ASCA: 

www.asca.org.au

ASCA is the leading national organisation supporting the estimated five million Australian adults who are survivors of childhood trauma, including abuse, their families and communities. ASCA provides hope, optimism and pathways to recovery for those affected.

At the forefront of pioneering trauma informed policy, practice and research, ASCA has been instrumental in supporting the work of the Royal Commission into Institutional Responses to Child Sexual Abuse and people engaging with it. This includes the training of key workers and practitioners.

In 2012 ASCA released Practice Guidelines for Treatment of Complex Trauma and Trauma Informed Care and Service Delivery, a global first in setting the standards for clinical and organisational practice. In 2015 ASCA released an Economic Report, The Cost of Unresolved Childhood Trauma and Abuse in Adults in Australia, leading the conversation around the economic imperative of providing the right services for adult survivors.

Formed in 1995, ASCA provides a range of services including professional phone support with trauma informed counsellors, a referral database, resources, advocacy, research, educational workshops for survivors and family members, partners and loved ones, along with training, professional development and other services for workers, organisations and professionals, including those from health and legal sectors.



[1] Estimated from a range of key resources


29 Jun

MCN & OMD FUSE launch experiential activation for McDonalds, starting in Melbourne today

by launch-admin Jun 29, 2015 0 News

Description: MCN_fullcol_CMYK_[P]

 

 

 

 

 

 


MEDIA RELEASE

 

Australia, 26 June2015: Multi Channel Network (MCN) is today launching an activation for the new ‘made to order’ McDonald’s product Create Your TasteTM devised in partnership with OMD FUSE. The experiential campaign will see the new offering taken out of the restaurant and onto the road, with a fully customised food truck experience.

 

The activation allows customers to design their own fresh gourmet burgers from a Create Your TasteTM branded food truck, turned pop-up restaurant, which will be touring the country with executions at a range of high profile events.

 

The campaign kicks off today at the OZ Comic-Con Pop Culture event, at the Melbourne Convention Centre. These experiential activations will be amplified across MCN's TV and digital platforms to maximise reach and engagement in Create Your TasteTM.

 

MCN Multiply Activations Group Manager Kelly Carey said: “MCN is breaking new ground to create one-on-one interactions with consumers, within environments they are incredibly passionate about. It is very innovative for a media owner to be able to deliver such a unique execution in-house and MCN is thrilled to be leading this part of the Create Your TasteTM campaign. 

 

“We have created a platform which allows the brand to engage with fans on social media and to encourage them to share their food creations. Ultimately, we are connecting McDonald’s directly with their desired audience, and through the strength of MCN’s offering, showcasing their new messaging and positioning,” she said. Customers can share their personalized burger creation with the hashtag #createyourtaste.

 

OMD Fuse Communications Director, Aaron Miller, said: “When we started this project we identified early on that MCN was the ideal partner to help us deliver this campaign. Their experience in large scale integrated campaigns and wide reaching audience base, are just some of the reasons why our partnership with MCN on this project really works.

The key to this campaign is trial and this project does just that, gets the product into people’s hands within environments you wouldn’t expect to see McDonald’s.

 

McDonald’s Australia National Marketing Manager, Jo Feeney, commented: “MCN and OMD FUSE have worked with us to bring to life our very ‘Un-McDonald’s’ campaign positioning, which is  all about showing audiences a very different offering with Create Your TasteTM compared to what their pre-conceived ideas of McDonald’s may be. The strength of the activation tour allows us to directly connect with consumers face-to-face to demonstrate the uniqueness of this new offering. The customer can then continue on a journey with the brand through online and across different screens. We love the creativity of the campaign and how it creates a memorable experience for customers.”

 

The activation will be rolled out across eight national events up until December and is proposed to continue into the New Year.

 

For more information: https://mcdonalds.com.au/create-your-taste

 

 

-ENDS-

 

Further information: Laura Douglas (02) 9492 1002 / 0452 505 859 laura@launchgroup.com.au

 

About Multi Channel Network (MCN)

Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 68 television channel brands, 88 websites, 33 m-sites/optimised mobile sites, 61 apps, 4 IPTV services, 3 Digital-Out-Home locations and Qantas In-Flight Entertainment. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

17 Jun

ingogo closes $12 million Series C funding round

by launch-admin Jun 17, 2015 0 News, Uncategorized

ingogo logo2

 

 

 

 

MEDIA RELEASE           

                                          

 

·       Funding round ranks ingogo the 2nd largest equity crowd funded deal in the world

·       Significant follow-on from existing investors

 

Sydney, 28th May 2015: Australian taxi app and integrated mobile payment provider ingogo today announced the successful closure of a $12million Series C funding round, ahead of its plans to list on the ASX in 2016. The company has now raised more than $28 million in its short three year history – attracting Australian and offshore institutional investors, some of Australia’s leading family offices and technology investors to its register.

 

More than one third of the total round ($4.2 million) was placed through VentureCrowd, making it the largest equity crowd funded deal in Australia and the second largest in the world[i].

 

ingogo is the fastest growing integrated mobile payments provider in the Australian Taxi Market, having recently surpassed 5,000 active drivers.  Drivers’ benefit from the latest payments capability married to a leading app-based booking platform, available on iOS and Android handsets.

 

Hamish Petrie, founder and CEO of ingogo, said: “For taxi users, ingogo is now the clear, leading alternative to Cabcharge and the incumbent taxi networks. We continue to grow our driver base rapidly each week and we are well underway with our national roll out plans.”

 

The capital raised will be used to accelerate the marketing rollout of ingogo’s newly revamped taxi booking app and to support the rollout into Brisbane, Perth and Adelaide. The taxi app now includes a market leading corporate feature that provides business users with a seamless booking and expense management platform, partnering with the leading expense management platform, Concur (a subsidiary of SAP).

 

The funding will also support the ramp up of ingogo’s mobile payments system for small businesses, in partnership with Xero, as ingogo adapts its technology to take on new verticals outside of the taxi industry.  Suitable for businesses who need to make payments while out on the road, ingogo provides a seamless payment solution that integrates and reconciles with their Xero accounts in real time.

 

Mr Petrie added, “The latest funding was made possible by ingogo’s highly disruptive business model and proven high growth.  ingogo, which is a public unlisted company, grew its revenues in FY14 by 464% over the prior year and featured in the Deloitte’s Fast 50 Rising Star awards.”

 

The latest Macquarie Bank Taxi Tracker data, released in late February, suggests ingogo has become the third largest player in the taxi mobile payment space, with its market share growing to 11%, from 8.5% in October 2014.

 

Mr Petrie added: “It’s exciting to be at the forefront of innovation in Australia and to be growing so rapidly. As ingogo has grown from a start-up to a high-growth and disruptive technology company, we have continued to look at how to develop our platform and take on new markets and verticals. As well as continuing to drive growth in our passenger taxi booking app and corporate services, we see huge opportunities in the broader mobile payments space through our integration capability.”

 

-ENDS-

 

Media Contacts

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

Ashford Pritchard ashford@launchgroup.com.au 02 94292 1040 or 0411 020 680

 

About ingogo:

ingogo is an integrated mobile payments company, currently in the Taxi and SME markets in Australia. It’s mobile app assists private and corporate customers to easily book and pay for taxis through their mobile phones. It allows passengers to communicate directly with registered taxi drivers in their local area, see where their driver is and their estimated arrival time, with the option to pay using ingogo's secure in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and Melbourne, and has recently launched in Brisbane, Perth and Adelaide.

 

ingogo has extended its payment platform into other industries beyond taxis, for business owners and SMEs, via a partnership with Xero, the leading cloud accounting platform.

 

[i] Comparison to Forbes 10 of the top equity crowdfunding campaigns of 2014: http://www.forbes.com/sites/chancebarnett/2014/12/17/top-10-equity-crowdfunding-campaigns-of-2014/

 

 



 

17 Jun

MCN helps brands partner with social influencers for season two of NBCUniversal E!’s Fashion Bloggers

by launch-admin Jun 17, 2015 0 News, Uncategorized

MCN_fullcol_CMYK_[P]

 

 

 

 

Media Release

 

 

Leading advertisers connect with viewers and create conversations across high traffic social channels as part of multi-screen campaigns

 

Australia, Friday 5 June 2014: Multi Channel Network (MCN) today announced Holden, Schwarzkopf, Samsung and Oral B as the new partners for Season 2 of the much anticipated Australian made series, Fashion Bloggers on E! furthering NBCUniversal’s commitment to produce high quality local content.

 

Fashion Bloggers Season 2 is back by popular demand and premiered last night at 9.30pm on Foxtel’s E! It follows the fast-paced lives of Australia’s top independent fashion and beauty bloggers:

·       Amanda Shadforth, Oracle Fox

·       Kate Waterhouse, KateWaterhouse.com

·       Sara Donaldson, Harper & Harley

·       Zanita Whittington, Zanita.com

·       Nadia Fairfax, Fairfax Journal

 

The new partnerships see some of Australia’s biggest lifestyle brands work with the show’s talent to produce multi-screen campaigns across broadcast, social and digital. Given the program is centred on Australia’s biggest social influencers in the fashion and beauty world, the campaigns will also run across social media channels, leveraging the bloggers’ large digital and social channels.

 

Chris Taylor, VP of International Television Aus / NZ NBC Universal, said: “When there is a strong fit between the advertiser’s brand and the network’s content, a meaningful connection with consumers can be established. Fashion Bloggers Season 2 will work to strengthen the partners’ engagement with the fashion and beauty community through our influential and prominent talent.”

 

MCN National Director of Multiply Integration and Content Partnerships, Elizabeth Minogue, said: “These partnerships demonstrate the power of social influence and how it can act as a launch pad for brands to grow their social footprint. Influencers provide inspiration to savvy audiences, and Fashion Bloggers reaches this highly fashion conscious consumer, allowing brands to create content and conversations around trends in beauty and fashion.

 

“Our aim with brand partners is to be able to provide them with these opportunities, but then to be able to amplify this level of engagement across multiple platforms, including the brand’s owned media, to elevate the message and help drive sales.”

 

Holden’s collaboration with Oracle Fox’s Amanda Shadforth will help promote the launch of the new Holden Cascada, whilst Schwarzkopf’s partnership with Zanita Whittington will amplify her current Schwarzkopf ambassadorship after Season 1. Viewers will see Samsung ambassador Nadia Fairfax showcase the all-new Samsung GS6 within the program.

 

In addition to the in-show partners, Oral B has signed a broadcast partnership. Their campaign for Oral B 3D White will feature Sara Donaldson and includes a series of content pieces to be played in and around the show’s airtime to further extend Oral B’s content partnership with her.

 

Min-Sean Chew, Advertising and Brand Communications Manager, Holden, said: “Holden’s sponsorship of Fashion Bloggers provides the perfect platform to present our gorgeous new European convertible – the Cascada – to a style-focussed audience. By integrating the car and our Cascada Brand Ambassador Alex Davis into the program and across TV, digital and social, Fashion Bloggers perfectly aligns the beautiful Cascada with the life and luxury of the fashion world in an entertaining and natural manner.”

 

Lauren Gooch, Communications Manager, Schwarzkopf, said: “This year we wanted to focus on building our credentials in what we know best – hair. Teaming up with E!’s Fashion Bloggers and Zanita was a perfect way to strengthen our position within both the fashion and digital space. Through Zanita’s highly engaging, authentic blogging style and significant influence, Schwarzkopf will connect with consumers on a whole new level, providing a captivating experience to build brand perception and drive a stronger connection with our audience to better influence consumer behaviour.”

 

-ENDS-

 

Further information:

Laura Douglas

(02) 9492 1002 / 0452 505 859

laura@launchgroup.com.au

 

About Multi Channel Network (MCN)

Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 68 television channel brands, 122 websites, 33 m-sites/optimised mobile sites, 59 apps, 3 IPTV services, 3 Digital-Out-Home locations and Qantas In-Flight Entertainment. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

 

About NBCUniversal International Networks

NBCUniversal International Networks is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific.  The channel brands in the portfolio include Universal Channel, Syfy, E! Entertainment Television, 13th Street, DIVA, Studio Universal, Telemundo, The Style Network and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe; the portfolio also includes Movies 24 in the UK. Further, NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world, operate CNBC and NBC News internationally.

 

NBCUniversal International Networks is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

 

 

 

 

 

cid:384981BC-16FD-45B4-8536-C96BEDF1D9AC

 

Laura Douglas, Senior Account Manager 

Launch Management Group Pty Ltd

 

FSA #100, Fox Studios Australia,

38 Driver Avenue, Moore Park, NSW 2021

 

office:                   + 61 2 9492 1002

mobile:                + 61 (0) 452 505 859

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @LauraCoyteDoug

 

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17 Jun

MCN evolves television trading landscape with programmatic TV platform

by launch-admin Jun 17, 2015 0 News, Uncategorized

 

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MEDIA RELEASE

 

 

MCN and AOL Platforms officially launch first private exchange for linear TV in Australia

 

Australia, Friday, 12 June 2015: Multi Channel Network (MCN), in partnership with technology provider AOL platforms, has launched MCN Programmatic TV which allows media agencies to buy broadcast linear TV inventory through a private exchange.

 

MCN Programmatic TV allows advertisers to trade against the most highly targeted consumer segments in television. Agencies can buy broadcast linear TV inventory like they would web-based video, for all MCN channels including FOX8, FOX SPORTS, The Lifestyle Channel, Sky News, Cartoon Network, Discovery, UKTV, E!, NatGeo, MTV, plus many other leading STV brands. It’s a culmination of a five-year and $30 million investment from MCN.

 

The platform also allows buyers to plan, buy and report against a number of consumer segments from MCN’s audience panel, Multiview, which combines detailed viewing patterns from 110,000 homes with actual consumer and purchase behaviour insights.

 

MCN CEO Anthony Fitzgerald said this shift is a significant departure in traditional TV trading and the results seen since turning the platform live is a clear indication of what the market can expect in future years.

 

“The last four weeks of results have demonstrated a profound shift in the Australian TV trading industry,” he said. “Advertisers are now able to purchase highly targeted television audiences, rather than be limited by fixed spot placement trading.

 

“Through this automation we are delivering advertisers a simpler and smarter way to buy television. Additionally, the Multiview targeting capabilities allow for greater data-driven campaign strategies, delivering more effective and powerful campaigns. The launch of MCN Programmatic TV will change the media landscape and I’m thrilled that together with AOL Platforms, we’re leading this transformation.”

 

The programmatic private exchange is powered by one of the worlds most sophisticated trading platforms, LandMark, and has been in operation since May 1, 2015. Four agencies have used the platform so far including Dentsu Aegis and OMD.

 

Peter Horgan, OMD CEO and MFA Chair, said: “Programmatic systems are critical to the Australia media industry moving forward. They streamline an inefficient transactional model and drive greater effectiveness for clients. This evolution allows our people to concentrate business impact and results. We see this shift as a major contributor in attracting and retaining great talent.”

 

Paul Brooks, MD Amplifi, Group Investment & Partnerships – Dentsu Aegis Network, said: “MCN's dynamic TV offering has been a huge success for our agency teams and clients and has improved the way we buy TV. We’ve seen increased efficiency, targeting and access to inventory thanks to the platform and believe the system is an excellent foundation into true Programmatic TV. We are committed at Dentsu Aegis Network in providing our clients with solutions that improve the outputs of their media investment and we see Programmatic TV, specifically MCN’s platform, as a way to significantly better campaign outcomes.”

 

MCN National Sales Director, Mark Frain, said: “It’s an enormously positive step for the TV industry. We have exceeded our own expectations with a number of agencies already on board in the first month MCN Programmatic TV has gone live. These agency groups are also planning on booking subsequent campaigns for their different clients in the near future, most importantly across new Multiview consumer segments, which fits with our detailed rollout plan for this year. Many businesses have talked about bringing it to market; it’s nice to say it’s already arrived.”

 

AOL Platforms Managing Director ANZ, Mitch Waters, said: “This marks a quantum shift in how television is bought and sold. Using rich data and programmatic technology buyers can plan their TV based on highly targeted audience segments, within a customer centric platform, leveraging simplistic workflow automation and insightful reporting. It also marks a significant step towards the amalgamation of buying for digital and traditional TV, as the boundaries merge and advertisers look to build campaigns that can track consumers across all media.”

 

“This is a significant development and I’m proud that Australia is leading the way.”

 

-ENDS-

 

Further information (MCN):  Laura Douglas (02) 9492 1002 / 0452 505 859 laura@launchgroup.com.au

 

About Multi Channel Network (MCN)
Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 68 television channel brands, 122 websites, 33 m-sites/optimised mobile sites, 59 apps, 3 IPTV services, 3 Digital-Out-Home locations and Qantas In-Flight Entertainment. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

 

About AOL Platforms

AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is a global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online.

 

For more information about AOL Platforms, please visit www.aolplatforms.com.

 

 

 

cid:384981BC-16FD-45B4-8536-C96BEDF1D9AC

 

Laura Douglas, Senior Account Manager 

Launch Management Group Pty Ltd

 

FSA #100, Fox Studios Australia,

38 Driver Avenue, Moore Park, NSW 2021

 

office:                   + 61 2 9492 1002

mobile:                + 61 (0) 452 505 859

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @LauraCoyteDoug

 

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17 Jun

ICT skills shortage points to enormous career opportunities – finds ACS & Deloitte

by launch-admin Jun 17, 2015 0 News, Uncategorized

 

 

 

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MEDIA RELEASE

 

Digital disruption continues to change the role of technology across the workforce in the future

 

Australia, 16 June 2015: The ACS – the Professional Association for Australia’s ICT Sector, in partnership with Deloitte Access Economics, today launched a new report, Australia’s Digital Pulse, which shows that digital technologies is one of the fastest growing parts of Australia’s economy. It found its economic contribution grew in the past three years to a 5.1% share of our GDP – from $50 billion in 2011 to $79 billion in 2013-14.

 

The report found there has been 5% growth in the number of ICT professionals, with an increase to 600,000 ICT workers in 2014, and demand for a further 100,000 workers over the next six years. Despite the demand, the number of graduates with ICT qualifications has declined significantly since the early 2000s.

 

The report shows that Australia needs a workforce that is equipped with the ICT skills necessary to fuel its digitally-driven economic growth. This creates an enormous opportunity for students considering a career in ICT.

 

John O’Mahony, Deloitte Access Economics director said: “The contribution from ICT to Australia’s economy, and our successfully meeting our productivity challenges, are at risk if we don’t ensure there is an adequate workforce equipped with the necessary ICT skills. We urgently need to boost both awareness and opportunity around ICT skills development.”

 

“Despite the strong growth in demand, with a projected gap of more than 100,000 ICT workers in the next five years, and declining rates of ICT graduates, we are facing a serious problem.”

 

The report also found that, despite the influence of digital technologies on the next generation’s future career opportunities, Australian schools are well behind in the use of digital technologies within an education setting. Currently only 3% of Year 6 students frequently use ICT in schools for technical tasks.

 

ACS CEO Andrew Johnson added “An ICT career represents an outstanding job opportunity for graduates in the coming decade – students, parents and careers advisors should pay attention to this fact.

 

“We need to look beyond stereotypes and see the future ICT professional with new eyes, with digital disruption creating jobs requiring ICT skills within a diverse range of sectors and professions. The data shows there is huge versatility in ICT.”

 

Other key findings show:

·       Employment in the ICT sector is expected to grow by 2.5% per year over the next six years to 2020. Compared to employment for the economy as a whole, which is forecast to grow by 1.6%.

·       The gender pay gap in ICT stands at 20%, significantly lower than the workforce average of 34%.

·       47% of all workers who studied ICT are now in other professions, such as advertising, marketing or accounting.

·       43% of workers in ICT occupations studied courses other than ICT or engineering, such as commerce and management degrees

·       52% of ICT workers are in industries outside ICT itself including professional services, public administration and financial services.

·       The highest growth rate in demand for ICT qualifications is forecast for postgraduates, with demand forecast to grow at 4.2% annually over the six years to 2020.

 

Productivity growth in the Australian economy will be increasingly driven by digital technology in the future, particularly as the mining boom wanes. The rapidly growing digital economy means that ICT skills will play an increasingly important role in future economic growth. Australia needs to ensure that its education system, policy settings and business practices are all working towards equipping the country’s workers with the required technological skills. This will ensure that the Australian workforce is well-placed to meet the future challenges associated with digital disruption.

 

The Solution

The report found that to address the major projected skills gap, it needs a multifaceted solution with government, businesses and education institutions and industry associations all playing a role.

 

As shown in the report, the ACS and Deloitte Access Economics recommended:

·       An increased national focus on growing Australia’s ICT capabilities and skills in the workforce

·       Federal and State governments accelerating the development and implementation of the Technologies component in the Australian Curriculum, with a particular focus on computing skills and training of teachers

·       Higher education institutions promote the strength and diversity of ICT related study and career paths to students

·       Businesses provide opportunities for employees to develop their ICT skills through on the job training, workshops, upskilling courses and other business development initiatives.

 

Brenda Aynsley, ACS President said: “It is high time that we have a stronger focus on Digital Technologies, particularly computational thinking and coding, in schools right from a foundation level, in order to prepare our next generation workforce for the future. Otherwise we are at high risk of falling behind the rest of the world in an increasingly globally connected economy.”

 

Australia’s Digital Pulse is a comprehensive analysis of the ICT sector and the economy (formerly known as the ICT Statistical Compendium). For more information: http://bit.ly/ausdigitalpulse

 

The ACS and Deloitte Access Economics is launching the report, with the Hon Malcolm Turnbull MP, at an event at the National Press Club, on Tuesday 16 June at 5.30pm, with an open Q&A to discuss the findings.

 

-ENDS-

 

Further information

Laura Douglas, Launch Group, 0452 505 859

laura@launchgroup.com.au

Louise Proctor, Launch Group, 0452 574 244

louise@launchgroup.com.au

Thomas Shanahan, ACS, 0449 902 130

Thomas.shanahan@acs.org.au

 

About the ACS

The ACS is the professional association for Australia's Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

 

 

 

 

 

cid:384981BC-16FD-45B4-8536-C96BEDF1D9AC

 

Laura Douglas, Senior Account Manager 

Launch Management Group Pty Ltd

 

FSA #100, Fox Studios Australia,

38 Driver Avenue, Moore Park, NSW 2021

 

office:                   + 61 2 9492 1002

mobile:                + 61 (0) 452 505 859

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @LauraCoyteDoug

 

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26 May

ACS launches publication Information Age as responsive web magazine – with Ry Crozier taking the helm

by launch-admin May 26, 2015 0 News, Uncategorized

 

 

MEDIA RELEASE

 

Sydney, May 26: Australia’s peak representative body for the ICT profession, the ACS (Australian Computer Society), has relaunched their member publication Information Age, available at http://ia.acs.org.au

 

The new look Information Age is an online only publication, built as a responsive website in partnership with leading technology trade media organisation Next Media.

 

Information Age will carry in-depth features and analysis of issues affecting Australian technology professionals as well as profiles and opinions from senior ICT leaders. It will also cover the latest industry news.

 

The newly appointed editor of Information Age is respected tech journalist Ry Crozier, who has worked in the technology sector for 14 years, both as a journalist and as a technical specialist at several public relations firms.

 

Crozier joined Information Age in 2015, after previous stints as a journalist at the University of New South Wales, iTNews and Electronics News.

 

Thomas Shanahan, ACS Manager – Media & Communications, commented: “Since its initial launch in the early 90s, Information Age has become an important voice for Australia’s tech community, and remains the only publication created exclusively for ICT professionals by ICT professionals. We look forward to Information Age continuing to inform, entertain and educate, and helping to keep our tech community in touch with the latest industry developments.”

 

Information Age is available to over 20,000 members of the ACS as an addedbenefit. Access will also be provided to media and government, so that they can be exposed to content created by and for Australia’s IT profession.

 

Members of the media are invited to join launch events in Sydney and Melbourne hosted by Crozier and Shanahan.

 

The launch in Sydney will also highlight ACS’ recently announced technology partnership with Telstra.

 

Melbourne: May 27, Munich Brauhaus, South Wharf, 6pm

Sydney: May 28, Telstra Customer Insight Centre, 400 George St, Sydney, 6pm

 

Further information / RSVP by 5pm today:

Laura Douglas, 0452 505 859 / 02 9492 100

laura@launchgroup.com.au

Thomas Shanahan, Australian Computer Society, 0449 902 130

Thomas.shanahan@acs.org.au

 

About the Australian Computer Society

The Australian Computer Society (ACS) is the professional association for Australia's Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The Society exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.