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30 Jan

Queensland: Australia’s leading digital economy

by launch-admin Jan 30, 2015 0 News, Uncategorized

 

 

MEDIA RELEASE

 

Australia, 21 January 2015: The Australian Computer Society (ACS) today called on all political parties to commit to Queensland becoming the leading digital economy in Australia. The ACS has highlighted four key issues for debate during the Queensland election campaign, including a dedicated Digital Economy Ministry with an Advisory Council, more focus on digital skills and digital literacy, and creating digital cities.

 

Chair of the ACS Queensland Branch, Dr Nick Tate, said: “Digital technologies will create more jobs by providing the essential foundation on which future growth will be delivered for Queensland. Digital technologies are critical drivers of productivity growth, innovation, and higher standards of living. So we need to ensure Queensland has an adequate supply of ICT skills, a digitally-literate workforce, and ongoing collaboration on digital issues between academia, industry, government and the community. We need to use digital technologies to help create new industries, help existing industries retain a competitive advantage, and provide new opportunities for employment and growth.”

The ACS recommends a focus on four key issues:

1                      Digital Economy Ministry & Digital Ministerial Advisory Council

 

Establish a dedicated Digital Economy Ministry headed by a Cabinet Minister, supported by a Digital Ministerial Advisory Council. The Council would provide advice to the Government on issues and initiatives related to: the demand and supply for ICT skills; digital literacy of the workforce; workforce development planning; and assisting key Queensland industries to become more competitive in a digital economy.

 

2                      Digital Skills 

 

There needs to be a stronger emphasis on digital technologies in the education system.  The ACS strongly recommends mandating a Digital Technologies stream as part of the primary and secondary school curriculum; encouraging VET providers to ensure all students attain some minimum level of ICT skills and competencies; and employers and educators must work collaboratively to provide ICT students (tertiary and VET) with more work-integrated learning opportunities (such as internships) to help develop work readiness.

 

3                      Digital Literacy of Small to Medium Enterprises (SMEs)

 

With SMEs representing the vast majority of businesses in the economy, driving growth requires Governments to create an environment where these businesses can thrive. This includes SMEs being assisted to attain minimum levels of digital competence and literacy. The ACS recommends the creation of a “hands on” program which works with individual businesses to benchmark their digital literacy, identify specific areas of weakness, and assists them engage with suitable organisations and professionals who can help address these weaknesses.

 

4                      Digital Cities

A commitment to building one or more ‘digital cities’ in Queensland by 2020. A digital city deploys digital technologies deeply to generate significant and widespread community benefits .The Institute of Electrical and Electronics Engineers (IEEE) – the world's largest association of technical professionals – defines Digital or Smart Cities as: "A smart city brings together technology, government and society to enable the following characteristics: smart cities, a smart economy, smart mobility, a smart environment, smart people, smart living, smart governance[1].”

 

For the full ACS QLD election statement head to: https://www.acs.org.au/news-and-media/news/2015/2015-queensland-election-priorities-for-a-stronger-digital-economy

-ENDS-

 

Further Information

Laura Douglas / laura@launchgroup.com.au / 02 9492 1002 / 0452 505 859

Thomas Shanahan / thomas.shanahan@acs.org.au / 0449 902 130

Dr Nick Tate / 0412 674010

 

About the Australian Computer Society

The Australian Computer Society (ACS) is the professional association for Australia's Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The Society exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

 

30 Jan

ingogo appoints CCO from GE Capital and CFO from AAPT, gears up for further expansion

by launch-admin Jan 30, 2015 0 News, Uncategorized

ingogo logo2

 

 

 

 


MEDIA RELEASE

 

·       National business expansion plans for ingogo

·       ingogo set to launch new products this year

 

Sydney, 22 January, 2015: Australian taxi app and mobile payment provider, ingogo, today announced a new Chief Commercial Officer (CCO) Craig Hopper, and new Chief Financial Officer (CFO) Trent Jerome. The new staff appointments come as ingogo eyes nation-wide expansion and is set to launch new products in the year ahead.

 

Founder of ingogo, Hamish Petrie, said both Mr Hopper and Mr Jerome are great assets to the team, particularly with their experience relating to ingogo’s plans to expand in other cities and launch payments technology for small businesses.

 

With strong teams in Sydney and Melbourne, where ingogo is live, we are now starting to grow ingogo in new cities with Adelaide, Brisbane and Perth on our hit list,” he said. “Mr Hopper brings a wealth of experience and knowledge to ingogo as its new CCO, especially to assist and help lead this expansion.

 

“It’s an exciting year ahead for ingogo as we are also preparing to list on the ASX. Our new CFO Mr Jerome has a solid background with public companies and vast IPO experience, which is of great value to us. With a focus on change management and business integration, he has the great ability to streamline business operations, which will increase efficiency and bottom line profit, through commercial strategies.”

 

Craig Hopper, CCO, is an experienced General Manager, COO, Marketing and Sales Leader, with 20 years’ experience in financial services, telecommunications and management consultancies.

 

Hopper spent the last 10 years with GE Capital in Australia and in Europe in senior roles in General Management, Sales, Marketing and Operations. Prior to that he worked for SingTel Optus for three years in Product and Strategic Marketing and five years at Accenture in London as a management consultant.

 

With a growing sales team around the country, Hopper’s role as Chief Commercial Officer involves leading the Sales, Business Development, and Corporate Development efforts.

 

Mr Hopper commented: “It’s an honour to join such a successful and vibrant company who are really paving the way for innovation in the taxi industry and for start-ups across Australia. It’s a great time to be joining ingogo with their solid plans to grow and expand the business.”

 

Trent Jerome, now ingogo CFO, has more than 22 years of progressive experience in finance and operations, with roles held previously at AAPT, PowerTel and Salmat. At ingogo, his core responsibilities will include heading up the finance department, preparing ingogo for IPO, company secretarial, operational plan development and development of business strategy and investment.

 

Mr Jerome said: “I thoroughly enjoy working in companies that improve an industry and challenge an incumbent. I have been following ingogo's success since its start-up and I am very excited to be taking ingogo to its next level."

In October 2014, ingogo announced a $9 million funding round, taking its total raised to $16.2 million. It also announced a partnership with Xero to develop a portable payment and accounting platform for small businesses.

 

-ENDS-

 

Media Contacts

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

Ashford Pritchard ashford@launchgroup.com.au 02 94292 1040 or 0411 020 680

 

About ingogo:

ingogo is a mobile app which assists customers to easily hail and pay for taxis. It allows passengers to communicate directly with registered taxi drivers in their local area, see when drivers are coming and where they are on a map, with the option to pay for rides using ingogo's safe in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and Melbourne.

 

ingogo also provides a mobile payment platform for taxis to process payments. ingogo is extending its payment platform into other industries beyond taxis, for business owners and SMEs, in October 2014 via a partnership with Xero, the leading cloud accounting platform.

 

30 Jan

ACS appears at Data Retention hearings calling for focus on ethics and professionalism

by launch-admin Jan 30, 2015 0 News, Uncategorized

 

 

 

MEDIA RELEASE

Australia, 30 January 2015: The Australian Computer Society (ACS) has called for a greater focus on trust and ethics in regards to professionals working with sensitive data as hearings continue into proposed changes to Data Retention legislation. The ACS President Brenda Aynsley OAM appeared before the Parliamentary Joint Committee on Intelligence and Security, on Thursday January 29.

 

In her evidence Ms Aynsley said: “The very sensitive nature of this data means that we need to trust that these practitioners will operate with the highest standards of ethics and professionalism.  We need to be confident that important privacy and security principles are not breached.  Breaches will heighten concerns, which already exist in the community about this legislation and therefore potentially undermine the Government’s efforts to provide agencies with the tools they need to fulfil their roles. We’ve heard this afternoon, and I’m sure you’ve heard on many occasions, the fear, uncertainty and doubt that exists in the minds of those who’ve appeared before you and those that have reported on your work. So for the very same reasons that there are well established processes, systems and standards in place to ensure the highest levels of professionalism and ethics amongst our doctors, lawyers and engineers, so too do we now need to start regarding elements of ICT practice in the same way.”

 

In response to questioning form the Committee Chair, Mr Dan Tehan MP, Ms Aynsley identified the current confusion around the definition of content and metadata.

 

“We need a clear definition from the Committee on what is content and what is metadata and what the distinction is. There is a certain lack of clarity around what is meant by metadata and where metadata ends,” she said.

 

END  

 

Further information

Laura Douglas, Launch Group, 0452 505 859

laura@launchgroup.com.au

Thomas Shanahan, Australian Computer Society, 0449 902 130

Thomas.shanahan@acs.org.au

 

About the Australian Computer Society

The Australian Computer Society (ACS) is the professional association for Australia's Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The Society exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

30 Jan

ABC Innovation appoints Alvaro Marquez as new Head of Service Design

by launch-admin Jan 30, 2015 0 News, Uncategorized

29 January 2015




 

 


ABC Innovation appoints Alvaro Marquez as new Head of Service Design

 

ABC Innovation today announced the appointment of Alvaro Marquez to the newly created position of Head of Service Design, ahead of its evolution into ABC Digital Network in February 2015.

 

Marquez has over 14 years’ comprehensive expertise in product development, user experience, visual design, ideation and art direction that has seen him lead work for brands including Audi, BMW, Nokia, GSMA, Microsoft and the Commonwealth Bank of Australia.

 

Prior to joining ABC Innovation, Marquez was Creative Director at global design firm frog in Shanghai where he developed a scalable design vocabulary and unified design language system for one of the largest financial entities in Asia. He also led a team of designers, technologists and strategists in developing concepts around new ground-breaking mobile and image sensing technologies for historically relevant mobile developers.

 

Throughout his professional career, Marquez has managed large Experience Design projects for leading organisations, gaining experience in Shanghai, Amsterdam, New York, Singapore and Madrid.

 

Marquez’s role as Head of Service Design was created as part of the leadership restructure at ABC Innovation as it evolves into ABC Digital Network. Marquez will be tasked with driving an integrated audience-centric focus and bringing together User Experience (UX) and Design into one aligned team.

 

Director of ABC Innovation, Angela Clark, said: “We are delighted that Alvaro is joining the ABC Innovation team. More than ever, it is now critical that our online product offerings are audience-centric, and that we focus on the needs of Australians in a rapidly changing media landscape. 

 

“Alvaro’s impressive background managing large-scale Experience Design projects globally, ensures he is well placed to lead the service design of the ABC online products.”

 

Marquez said: “The ABC has a reputation for innovation in media that reaches far beyond Australia’s shores. I am excited to be working with a globally recognised pioneer that is also such an important cultural institution for the entire nation. I look forward to bringing engaging and enthralling experiences to the ABC’s many online and digital audiences and continuing to drive the ABC in its leading role of respected media authority.”

 

For images, further information or interviews: 

Sarah Bond: T 02 9492 1041 / M 0449 543 181

Ashford Pritchard: T 02 9492 1040 / M 0411 020 680

 

About ABC Innovation:

ABC Innovation manages the ABC website abc.net.au and core mobile offerings including the ABC iPhone, iPad and Android apps. ABC Innovation also creates digital media content and services for online, mobile and emerging platforms. ABC Innovation will be known as ABC Digital Network as of February 2015.

 

8 Dec

House hunting enters 4D with ground breaking AR project

by launch-admin Dec 8, 2014 0 News, Uncategorized

 

MEDIA RELEASE                                                         

9 September 2014

                                   

House hunting enters 4D with ground breaking AR project

 

Blue Star Group announces cutting-edge mobile marketing technology set to

integrate the Australian property sector with the Internet of Things

 

Communication services leader, Blue Star Group, has pioneered an Australian-first for the property market, with the nation’s most advanced bespoke augmented reality (AR) marketing campaign bringing home buying into the 21st century.

 

The initiative, tagged to Caxton Property Group’s upcoming Chapman Green development based in the affluent Beecroft area in Sydney’s north, is the first roll out in the property sector for leading AR provider Blue Star Interactive, which launched in February 2014.

 

The project’s three separate AR experiences have been developed to give potential purchasers the opportunity to immerse themselves into the property in a virtual context prior to the structure’s completion.

 

Channelled through a Chapman 4D app, available for public download on iTunes and Google Play, the AR experience is accessed simply by pointing a smartphone or tablet at any Chapman Green 4D-activated image – which in this case includes onsite signage and a billboard at nearby Epping train station, along with brochures, press advertisements and other marketing collateral surrounding the project.

 

The user is then submerged in a 4D augmented and virtual world where select apartments can be interactively viewed with additional life-like sound effects engaging the viewer’s senses. The viewer can select from a range of typical apartments and be transported to their unit of choice to access authentic real-world balcony views from various property aspects. At the construction site, the property rises-up from the ground to appear at its real world size, in-situ.

 

Blue Star Interactive head, David Francis, commented that: “Our communications future is all about 4D, with AR being the first generation of immersive technology. As the only Australian company that offers an end-to-end augmented reality production solution, Blue Star Group is excited to be pioneering this technology in the property space.

 

“3D has long been claimed as a cinematic tool where viewing is enhanced through eyewear that slightly offsets your depth perception. 4D is another level, unbounded by screens. Using mobile devices – and wearables in the near future – 4D literally turns the world into a stage. We believe this technology will become a key component of the marketing plans for Australia’s leading developers and property marketers. AR is a particularly powerful tool for better informing remote or overseas buyers especially, as they can see a full 4D model of the project from their location.”

 

Aside from the transformational nature of how users interact with the marketing materials, AR will also provide valuable insights into users’ behavioural data. This includes information such as which apartments are being looked at, how long they looked at it for and the user’s geolocation. These metrics build essential records to aid in marketing efforts as new consumer areas of activity are defined.

 

Blue Star Group believe that stepping into AR technology offers a competitive edge into the promotion of future developments as it amplifies investor reach across global territories with a mobile virtual sales centre accessible from any location.

 

Blue Star Interactive has also built a proprietary iTunes and Google Play application called STELLAR that affordably allows any brand, of any size, to start to their 4D journey. Blue Star Interactive recommends the use of iPad Air for the best possible viewing experience.

 

– ENDS –

 

For more information:

Sarah Bond – sarahbond@launchgroup.com.au or +61 (0) 2 9492 1000 / +61 (0) 449 543 181

 

About Blue Star Group:

Blue Star Group is Australia’s largest and most diverse print communications business. Specialising in print solutions, print management, direct mail and logistics, the group helps thousands of businesses connect with their customers.

 

Blue Star Group has over 1000 employees who work across its four core divisions: Blue Star IQ, Blue Star PRINT, Blue Star DM and Webstar. In January 2014 the group launched Blue Star Interactive to develop innovation services and technologies in the augmented reality and contextual marketing spheres.

 

Blue Star Group services all major industry sectors in Australia including financial services, publishing, retail, communications, property, clubs and associations, not-for-profit, utilities, manufacturing, education and government.

8 Dec

Australian capital housing markets reveal a polarised growth trend

by launch-admin Dec 8, 2014 0 News, Uncategorized

 

 


Media Release

 

 

Australian capital housing markets reveal a polarised growth trend

 

Australia, 29 September 2014: New research released by Onthehouse.com.au revealed a polarised growth trend across Australia’s capital cities, with August data showing steady growth in Melbourne and Sydney’s housing markets, offset against falls in Brisbane and Perth.

 

The findings show that the overall national growth rate has slowed significantly, with growth in the house market falling from 0.86% in July to 0.02% in August. Growth in the unit market has also dropped during the same time period, from 1.62% to -0.37%.

 

The Melbourne house market defied the downward trend recording 2.31% growth in August, which is the highest monthly growth rate seen in this market since March 2013. Growth in the unit market was also positive in August, at 1.00%.

 

Sydney houses sustained a steady growth rate of 1.52% in August while unit rates slowed to 0.10% from 2.35% in July.

 

The Brisbane and Perth house markets recorded the worst rates of growth in August, with values dropping -1.70% and -1.84% respectively.

 

Consulting Analyst for Onthehouse.com.au, John Edwards, said: “The Brisbane housing market continues to defy the growth trend seen across other capital city markets, in particular Sydney and Melbourne. Brisbane now offers an attractive affordable-lifestyle balance – and as the Queensland government repairs its balance sheet, job opportunities and housing values will begin to increase.”

 

The following tables demonstrate the August market performance for both houses and units across Australia:

 

Houses

Ranking

Area

Median Value

Growth

10 Years % pa avg.

Year Ending Aug 2014

Last Quarter

Last Month

1

Melbourne

$640,500

6.38%

10.71%

2.10%

2.31%

2

Sydney

$852,500

4.38%

16.93%

3.50%

1.52%

3

Darwin

$584,500

8.94%

2.11%

1.50%

1.13%

4

Hobart

$367,000

3.39%

4.30%

1.63%

0.60%

5

TAS Country

$264,000

3.35%

5.52%

-0.89%

0.59%

 

Australia

$473,000

4.78%

7.56%

1.81%

0.02%

6

Adelaide

$413,000

4.54%

5.33%

0.34%

-0.10%

7

NSW Country

$379,500

2.50%

7.20%

1.12%

-0.15%

8

VIC Country

$341,500

4.75%

5.57%

1.25%

-0.41%

9

QLD Country

$379,000

4.51%

4.60%

0.05%

-0.51%

10

WA Country

$347,000

6.27%

2.65%

-1.43%

-0.52%

11

Northern Territory

$539,500

8.59%

2.89%

0.15%

-0.55%

12

ACT

$521,000

4.02%

-1.91%

-1.93%

-1.43%

13

SA Country

$251,500

4.08%

1.81%

-0.35%

-1.49%

14

Brisbane

$465,500

3.91%

4.93%

-0.35%

-1.70%

15

Perth

$533,500

6.33%

5.46%

1.37%

-1.84%

Source: Onthehouse.com.au

 

Units

Ranking

Area

Median Value

Growth

10 Years % pa avg.

Year Ending Aug 2014

Last Quarter

Last Month

1

WA Country

$310,000

4.99%

3.92%

-3.84%

2.14%

2

TAS Country

$201,500

3.29%

7.47%

6.24%

1.06%

3

Melbourne

$461,500

5.30%

5.80%

0.71%

1.00%

4

ACT

$403,500

3.36%

-2.00%

-1.57%

0.41%

5

Darwin

$433,500

9.70%

0.55%

0.49%

0.32%

6

Sydney

$582,500

4.41%

14.31%

3.64%

0.10%

7

Brisbane

$369,000

4.30%

5.94%

1.17%

-0.01%

8

NSW Country

$323,000

1.96%

7.85%

2.53%

-0.07%

9

VIC Country

$261,000

3.81%

2.19%

1.52%

-0.30%

 

Australia

$441,500

4.18%

8.61%

2.93%

-0.37%

10

SA Country

$228,000

3.34%

-2.08%

-4.59%

-0.40%

11

QLD Country

$315,000

2.25%

4.48%

0.23%

-0.54%

12

Adelaide

$305,500

4.78%

1.81%

-3.02%

-0.55%

13

Hobart

$259,500

3.36%

6.49%

-0.69%

-1.13%

14

Northern Territory

$403,500

9.23%

-1.60%

-3.01%

-1.31%

15

Perth

$455,000

7.04%

1.85%

-0.88%

-1.91%

Source: Onthehouse.com.au

 

Mr Edwards added: “Melbourne has seen an unexpected increase in its August growth figures. This is due to a predominately auction driven selling process that results in a more volatile market. The quarterly trend report suggests that this number is probably unsustainable, and I expect a more moderate growth rate to resume in September.

 

“The Sydney market does seem to be slowing, although not as quickly as we expected. Taking into account the median household income, the affordability measure is now at historic heights, with loan repayments taking about 54 per cent of the after tax income.

 

“The current median house price is now only $147,500 away from breaching the million dollar mark. At this rate, we expect to hit this median within a five year period.”

 

Text Box: Graph 1 – Growth Trends

 

 

 

 

 

 

 

 

 

 

 

 

 

For more information head to www.Onthehouse.com.au

 

-ENDS-

 

 

Media contacts

Ashford Pritchard: E ashford@launchgroup.com.au  / T 02 9492 1040 / M 0411 020 680

Laura Douglas: E laura@launchgroup.com.au / T 02 9492 1000 / M 0452 505 859

Sarah Bond: E: sarah@launchgroup.com.au / T 02 9492 1041 / M 0449 543 181

 

About onthousehouse.com.au

www.Onthehouse.com.au is Australia’s most transparent and comprehensive real estate portal, empowering consumers to make informed property decisions by providing them with free access to information. Over 1 million unique browsers visit Onthehouse.com.au every month to search listings and view in-depth property data, making it Australia’s third most popular real estate platform.

 

Onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings (ASX:OTH), the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. Onthehouse Holdings businesses together help over half of Australia’s real estate agencies, as well as being used by financial institutions and other property-related professionals. 

8 Dec

Macleay lecturer scores ACRA win after nomination hat-trick

by launch-admin Dec 8, 2014 0 News, Uncategorized

 

MEDIA RELEASE

 

Macleay lecturer scores ACRA win after nomination hat-trick

 

·      Copywriting and Radio Advertising lecturer Cameron Horn takes the Best Single Commercial title

·      Also nominated for two other commercial awards

 

Australia, 20 October 2014: Southern Cross Media’s Cameron Horn celebrated a win at this weekend’s Australian Commercial Radio Awards (ACRAs) as he took the crown for the Best Station Produced Commercial – Single in the provincial category for his work with East Coast Juice.

 

Horn celebrated his win off the back of a nomination ‘hat trick’ – being the only writer in Australian radio to receive three nominations in the 2014 event. This included two nominations in the Best Station Produced Commercial – Single provincial category and one in the Best Station Produced Commercial – Campaign non-metropolitan category.

 

Currently Macleay College’s Copywriting and Radio Advertising lecturer, Horn’s success is revered by the education institute, with Advertising program leader, Ian Thomson, saying this is a perfect example of why industry professionals are best placed to mentor tomorrow’s leaders.

 

“We’re all really proud of Cameron’s achievements at this weekend’s ACRA awards. It’s great to see him succeed from both a personal and professional level, and it’s great to know that our students are in good hands,” Thomson said.

 

Along with sound engineer, David Horspool, his work with East Coast Juice earned him two of the three nominations, with a single commercial for Best Wash making up the third. East Coast Food and Beverages’ Business Developer Manager, Samuel James Lentini, sent a letter of recommendation to this year’s ACRA judging panel citing Horn’s work as the driving force behind the brand’s success.

 

East Coast Food and Beverages’ Business Developer Manager, Samuel James Lentini, sent a letter of recommendation to this year’s ACRA judging panel citing Horn’s work as the driving force behind the brand’s success.

 

“Our company’s gone from having to beg Coles and Woolworths to take our products locally, to now being in a position of distributing our products to Woolworths locally and Coles, state-wide. Our research shows that we have become the second most popular juice in Coles on the Central Coast, behind only one other brand which is an international brand with an enormous promotion budget,” said Lentini.

 

No stranger to the ACRA landscape – taking home the Best Campaign Commercial accolade the previous two years – Horn hopes his success in the field will inspire his students to follow in his footsteps.

 

“There are currently 217 regional commercial radio stations in Australia, each producing around 2,000 ads a year,” Horn said. “The ACRAs pick only four of these single commercials to feature in their finalist nomination list, so I was thrilled to receive not only one, but two of these coveted spots.

 

“I look forward to continuing with my work in radio creative and hope my success encourages others to reach big and believe in themselves. My dream would be to see one of my Macleay College students win their own ACRA in the near future alongside many other industry awards. I actually have one student already in line for next year’s ACRA nominations,” said Horn.

 

-ends-

 

About Macleay College:

Macleay College is Australia’s premier independent college, with a focus on making careers happen. The college arms students for job opportunities in the real world by providing the latest industry skills and education, connections and practical work experience. Macleay offer accelerated journalism and business degrees as well as industry-led diplomas. Business courses are developed around specialist interests such as real estate, event management, sports management and travel and tourism with entrepreneurial courses also part of their unique offering. They also offer a comprehensive advertising diploma. Macleay’s tertiary courses have an emphasis on multi-media qualifications, and offer students a hands-on approach, which ultimately helps fast track their career within just 12 months. The boutique college has a primary campus in Sydney and a Melbourne campus, which specialises in journalism education.

 

Media Contact:

Sarah Bond sarahbond@launchgroup.com.au 02 9492 1041 / 0449 543 181

8 Dec

REFFIND brings the trust economy to SMB recruitment market

by launch-admin Dec 8, 2014 0 News, Uncategorized

Description: reffind.tiff

 

 

Media Release           

                                   

REFFIND brings the trust economy to SMB recruitment market 

 

·       First startup for digital foundry Digital4ge led by ex REA and Velteo CEO Jamie Pride

·       Experienced executive Brent Pearson appointed to lead business

·       Innovative mobile platform helps SMBs find new hires through their personal networks

 

Australia, 21 October 2014: Australian start-up foundry Digital4ge today launched its first venture, REFFIND: a mobile application that helps businesses transform the way they recruit through employee referrals.

 

Founded by Digital4ge partners Jamie Pride and Ben McGrath, REFFIND aims to disrupt the global $27bn hiring solutions market – by bringing the trust economy espoused by Uber and AirBnB to the recruitment process. REFFIND is an easy-to-use mobile app that allows users to create a job and then incentivise contacts in their trusted networks to refer potential candidates.

 

Digital4ge partner Jamie Pride said that the idea for REFFIND was shaped from the founders’ personal experience of growing businesses.

 

“As any business owner knows, the process of hiring new staff is a time-consuming and often highly frustrating experience. It’s a question of “post and pray” for the right person to apply using an online job board, or investing in expensive and often-unpredictable recruitment consultants.

 

“We realised that the best people we ever hired came through personal recommendations. There is a real gap in the market for a simple tool that enables businesses and startups to reach new people through their trusted sources.”

 

Referrals are the number one source of external hiring, the number one source of new hire quality and the fastest way to find good staff. REFFIND is a simple to use mobile app which allows business owners to reward successful referrers with a cash amount between $250 and $2,000. Typical recruitment costs vary from $300 to $600 for an ad on a platform such as seek.com, and from $10,000 to $15,000 for a successful placement from a recruiter.

 

Leading the development of REFFIND will be newly appointed CEO Brent Pearson, a highly experienced recruitment technologist who co-founded HRX and headed up strategy and planning for monster.com. With an in-depth experience in recruitment solutions, Mr Pearson is tasked with launching the product in Australia and internationally.  

 

Brent Pearson, CEO, REFFIND, commented: “REFFIND has a huge potential to help business owners, particularly those in industries such as technology and media where networks exist, but it’s just not very easy to tap into them for referrals.

 

“Referrals are the best way to hire staff. By offering a beautifully simple mobile product, we hope to bring back some enjoyment into the experience of growing your business.” 

 

REFFIND product points:

·       Easy to use mobile app

·       Free to post jobs, rewards only paid when candidates are hired

·       Users can create and post a job in 30 seconds

·       Connects employer to referrer’s trusted network

·       Referral rewards between $250 – $2,000

·       Referrer/charity reward split option

REFFIND is available to download on iOS and Android.

 

REFFIND is the first startup for Digital4ge – which aims to found up to six new ventures over the next 12 months by providing seed funding and placing professional management teams to lead new startups. Digital4ge was founded by former realestate.com.au CEO, Deliotte Partner, and Velteo founder Jamie Pride, and former FreshWeb Founder, Ben McGrath.

 

-Ends-

 

About REFFIND:

REFFIND transforms how companies recruit through employee referrals. A user-friendly mobile application streamlines the process, allowing employers to tap into their personal and industry networks to identify top talent. REFFIND is built around the trust economy as it bridges the gap between employer and candidate, with referrer incentives of cash or charitable donations. For more info: www.REFFIND.com.

 

About Digital4ge:

Digital4ge is a startup foundry, with a focus on digital technologies. They provide a flexible approach to getting startups from concept to fully-fledged businesses – whilst reducing the risk for founders and investors. They bring together the best people to build and grow the business. For more info: www.digital4ge.com.

 

Media Contacts:

Ashford Pritchard ashford@launchgroup.com.au 02 9492 1040 or 0411 020 680

Sarah Bond sarahbond@launchgroup.com.au 02 9492 1000 or 0449 543 181

 

8 Dec

DJ Decibel game makes STEM learning fun

by launch-admin Dec 8, 2014 0 News, Uncategorized

 





MEDIA RELEASE

DJ Decibel game makes STEM learning fun

 

Splash launches three mathematics-learning games

 

Australia 21 October 2014: Digital education site Splash has put a spin on maths and STEM education with today’s launch of DJ Decibel. Produced in association with Hackett Films, the latest interactive game to join the Splash portfolio is matched to the Year 8 mathematics curriculum, and is available via the Splash website or as a mobile app for Android or iOS.

 

As DJ Decibel keeps the music thumping, high school students solve problems to keep the fans jumping. Students can rig the show with very loud speakers, wrangle three-metre high robot dancers and fire lasers to explode fireworks from a flying DJ pod, learning about volume, spatial reasoning, problem solving, pi and the Cartesian plane in the process. As Problem-Solver-in-Chief at DJ Decibel Stadium F(x), all issues must be fixed in order to max-out fan numbers.

 

Today’s launch follows on from another STEM game launched by Splash this month; Choose your own Statistics, which was produced in partnership with the Australian Human Rights Commission. A third game, Mixed-Up Maths is scheduled for release in early November.

 

Choose your own Statistics enables Year 5 to 8 students to gain a better understanding of human rights issues via statistics. Students can customise and publish their own graphs, and all of the data is available for download to Excel to enable further exploration. Teachers will also find a wealth of information to support them in engaging their students as they introduce topics from the Geography, History, Civics and Citizenship, Economics and Business curriculums.

 

Mixed-Up Maths is a series of highly entertaining, wacky and fast-paced short videos created specifically for primary school children from the YouTube generation, using memorable visual storytelling to explore mathematical concepts from the Australian curriculum. This 13-episode series uses an exciting mix of hand-drawn animation, motion graphics and live action footage to transport students to a range of wild and exotic locations. The journeys students will be taken on include Daredevil Geometry, The Giraffe ate my Homework, Treasure Hunt, and Strawberry Warrior Milkshake Princess. The series is matched to the F-6 mathematics curriculum.

 

Director of ABC Innovation, the developers of Splash, Angela Clark, said: “STEM resources, and maths in particular, have been a core focus for Splash, so we’re pleased to see that the launch of these games coincides with the Government’s commitment to provide more funding and focus on STEM subjects in Australian schools.

 

“We know that teachers are keen to find engaging ways to teach these subjects, and what better way to do that than by giving them free interactive learning games that students love. Furthermore, we know that Australia’s long-term success in the digital economy will depend in large part on the education students receive in STEM subjects.”

 

The DJ Decibel and Choose your own Statistics games are available for free on the Splash digital education website, with Mixed-Up Maths available early next month: http://splash.abc.net.au  

 

 

­-ENDS-

 

 

About ABC Splash!

Launched in March 2013, Splash is a ground-breaking free education website which helps students, teachers and parents embrace online and digital learning. It was developed by ABC Innovation in conjunction with Education Services Australia, supported by the Department of Broadband, Communications and the Department of Education. It is one of the largest digital projects ever undertaken by the ABC and delivers world-class interactive educational resources for primary and secondary school students, their teachers and parents. 

 

About ABC Innovation:

ABC Splash is a department of ABC Innovation which manages the ABC website abc.net.au and core mobile offerings including the ABC iPhone, iPad and Android apps. ABC Innovation also creates digital media content and services for online, mobile and emerging platforms.

 

For images, further information or interviews: 

Sarah Bond: T 02 9492 1041 / M 0449 543 181

Ashford Pritchard: T 02 9492 1040 / M 0411 020 680

 

8 Dec

Top digital leaders support next generation of Aussie startups

by launch-admin Dec 8, 2014 0 News, Uncategorized


MEDIA RELEASE

 

Top digital leaders support next generation of Aussie startups

 

Startup community backs Macleay College’s aspiring entrepreneurs

 

Australia, 12 November 2014: Leading entrepreneurs are backing Australia’s youth startup generation in association with premier independent education provider, Macleay College.  

 

Today’s Macleay Enterprise Exhibition Day will see 17 groups of entrepreneurial students pitch their business ideas to a panel of industry experts before proceeding to display their product in round two of the startup initiative. Here the panel will evaluate their business idea, their exhibition stand and the group – and along with course leaders – they will identify the top five business ideas.

 

The event is designed to introduce students into the Australian startup space through their ventures shaped under the guidance of established international business leaders, specially drafted in to lead the course. The practical program has proven a success to date, with lecturer, entrepreneur and VC, Andrew Robinson, having already invested in a Macleay student’s business initiative.

 

Today’s entrepreneur-led judging panel includes:

  • Anthony Farah, CEO of digital innovation company Vivant, the company behind the Commonwealth Bank’s award-winning mobile wallet application Kaching, and TEDxSydney app
  • Brian Housten, Founder and Director of VideoSift, voted best video aggregator by PC World Magazine
  • Trevor Lindars, Founder and Director of innovation consulting firm Sigma Rose
  • Ilse Vanhulle, Manager at Deloitee Cloud Services
  • Andrew Robinson, founder of one of the world’s first knowledge trading social networks and News Entrepreneurship lecturer at Macleay
  • Ronan Healy, Executive Coach, Startup Mentor and current Entrepreneurship lecturer at Macleay
 

Anthony Farah, CEO at Vivant, which has its own digital Ventures arm, is dedicated to finding and supporting local entrepreneurs and startups and is keen to help pioneer the next wave of business leaders, stating: “Some of Australia’s, and indeed the world’s, best business talent comes from our younger generations. It is vital that we, within the industry, nurture them and continue to develop and sustain our nation’s startup eco-system.” 

 

Macleay head of business Dr. Jane Hession added: “It’s refreshing to see so many of our established entrepreneurs actively investing in the growth of Australia’s startup community, and naturally this would extend to backing the next generation.

 

“As StartupAUS’ Crossroads report noted, if Australia is going to compete on an international scale with established entrepreneurial economies including the USA, UK and Ireland, we need to encourage kids, parents and students of all ages to celebrate the entrepreneurial mindset.

 

“At Macleay, we advocate a practical learning environment to get our students ready to step straight into the industry – and even better with a ready-made product. Having an idea is one thing, having the knowledge and acumen to execute it is another. That’s what our teachings are all about.”

 

Macleay will host the event as part of the college’s investment in entrepreneurship. The event is an extension of the college’s unique Entrepreneur unit, in which students develop a business idea and then fund and grow that venture.

 

For more information visit: https://macleay.edu.au

 

– Ends –

 

For more information:

Sarah Bond

02 9492 1041 / 0449 543 181

sarahbond@launchgroup.com.au

 

About Macleay College:

Macleay College is Australia’s premier independent college, with a focus on making careers happen. The college prepares students for job opportunities in the real world by providing the latest industry skills and education, connections and practical work experience. Macleay offers a comprehensive advertising diploma, as well as accelerated journalism and business degrees and diplomas. Business courses are developed around specialist interests such as real estate, event management, sports management and travel and tourism with entrepreneurial courses also part of their unique offering. Macleay’s tertiary courses have an emphasis on multi-media qualifications, and offer students a hands-on approach, which ultimately helps fast track their career within just 12 months. The boutique college has a primary campus in Sydney and a Melbourne campus, which specialises in journalism education.