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14 Jun

Smart Energy Rates Highly as a Smart Investment (new data)

by launch-admin Jun 14, 2018 0 News

Media Release

Smart Energy Rates Highly as a Smart Investment 

13 June, 2018: A new national survey on energy investment attitudes and intentions of Australian Self Managed Super Fund (SMSF) trustees, released today, reveals 80 per cent of trustee members believe renewable energy, such as smart solar and battery, is important or critically important to securing Australia’s energy future and improving energy costs.

The survey, which sought feedback from more than 400 SMSF members by new energy company Evergen and AMP Capital indicates members – particularly those over the age of 51 and who are retired or approaching retirement age – are serious about reducing their energy costs and are prepared to make long-term investments to ensure they have energy security.

As Australia’s energy landscape undergoes a major shift, the findings demonstrate that the majority of SMSF members are putting their smart money on renewables.

Snapshot of key findings:

  • Eighty per cent of trustees are convinced that renewable energy sources and technologies are important to addressing Australia’s energy concerns. This includes 46 per cent who say renewable energy will be “critically important”.
  • Forty-two per cent have made the switch and are using renewable energy in the home. A further seventeen per cent plan to switch and 15 per cent will explore their options.
  • Forty-five per cent use or would use renewable energy even without a government subsidy. 
Evergen CEO Emlyn Keane said, “What is clear from the findings is that mature age Australians using an SMSF are mindful of escalating energy costs and are prepared to do something about it. They see significant value in renewables as both an economical and sustainable solution for both their own home and the country, which would explain why the majority of trustees have invested in renewables or are interested in doing so.

“With Australia also on the cusp of a storage boom – 74 per cent of Australians expect household batteries to be commonplace in homes over the next decade – this group understands the role of battery storage in harvesting solar power as an efficient means of managing energy consumption, security and costs,” said Mr Keane. 

Lack of government subsidies not hindering smart solar investment

When it comes to incentives to invest in smart solar solutions, Australians in recent years have had access to government subsidies, predominantly for solar panels. Under the Federal Government’s new National Energy Guarantee (NEG), many of these subsidies are being phased out. Despite this, almost half (45 per cent) of members already use or plan to use renewable energy sources irrespective of government financial support. Sixteen per cent will only invest in solar solutions with a government subsidy, while 15 per cent are unsure.

“While subsidies might be attractive, the majority of SMSF members are taking matters into their own hands and are no longer willing to pay the high prices set by legacy energy retailers,” said Mr Keane.

At the same time, Mr Keane says government support for households to invest in renewables could go a long way in helping more Australians access smart solar solutions:

“According to the latest Consumer Price Index (CPI), it is reported that electricity prices increased 12.4 per cent between December 2016 to 2017 – a cost that is also the number one worry for 82 per cent of Australians and above healthcare. 

“Evidence continues to suggest that Australians need help now. Why should Australians pay a premium for an unreliable resource that could become more stable and economical through an alternate energy model?”

Mr Keane says an initiative such as the ACT’s Next Generation Energy Storage Program is an example of a successful scheme that subsidised households against the upfront costs of installing a solar and battery system, and is an initiative that could be replicated under the NEG.

“An initiative similar to the ACT’s, while only one part of a potential national solution, would help renewables become a mass market proposition,” he explained.

Breaking even on the costs of implementing a solar and battery system was a concern for 51 per cent of respondents, while 32 per cent were concerned about the upfront installation payment. However, Evergen modelling shows consumers can start saving on energy costs and see a return on investment from day one.

Solar switch saving up to 80 per cent on energy costs

“Current Evergen customers are experiencing up to an 80 per cent reduction in energy costs upon installing our Intelligent Home Energy System. Typical payback periods are also dropping to between five and seven years.

“A household in NSW using 10,000 kWh of electricity could attain $2,625 in savings in 12 months, which covers approximately 17 per cent of the cost of installation in one year,” said Mr Keane.

Mr Keane says the value proposition for renewables is compelling, with a recent report by Green Energy Marketstating Australia produced enough renewable energy to power 7.1m homes between July 2016 to July 2017 – with rooftop solar installed over the period projected to offer $1.6b in power bill savings over the next decade.

“One of the biggest benefits of intelligent or smart solar and battery technology, such as Evergen’s, is that it continuously analyses and optimises energy use and costs, choosing the most efficient source between solar, battery and the grid. The economics and efficiencies present a huge value-add for choosing intelligent renewables,” said Mr Keane.

Mr Keane added that Australia’s energy system is in transitionShifting Australia’s currently centralised energy model to a decentralised one could help solve Australia’s energy crisis.

“It is a big transition but with careful implementation and investment, a decentralised model would promote competition and innovation – it presents an enormous opportunity for businesses, government and households.

“With the availability of intelligent energy systems, consumers can control the grid of the future[1]. This is an opportunity that many SMSF members are realising now and one that is more affordable for everyday Australians than ever before,” he said.


Media Contact:
Sarah Bond | sarahbond@launchgroup.com.au | 0449 543 181

About Evergen:
Evergen is a new energy services company that sells and manages intelligent home energy systems comprising solar power and batteries. The ’intelligence’ technology is provided by the CSIRO, which periodically analyses and remotely updates the system to improve over time. AMP Capital is a major investor in the company alongside CSIRO.

[1] The Energy Networks Association and CSIRO forecast that by 2050, between 30 to 45 per cent of Australia’s power supply will be sourced from customer-owned generators, with customers deciding how more than $200b in system expenditure is spent.

Image result for evergen
12 Apr

31 per cent of people ready to #DeleteFacebook

by launch-admin Apr 12, 2018 0 News


31 per cent of people ready to #DeleteFacebook

Australia, 12 April 2018: The recent Facebook data breach scandal — which revealed over 87 million users’ data had potentially been improperly obtained and used by a political consultancy Cambridge Analytica to target U.S. and British voters in the close-run elections of Brexit and the U.S. Presidency  has placed a global spotlight on the value of our personal data.

To discover how this revelation has affected public sentiment around their trust in Facebook, and the use of their personal data in general, global media and technology company Pureprofile conducted nationally representative surveys across its Australian, New Zealand, British and U.S panelists, to discover if the #DeleteFacebook movement will take hold.  

Results revealed that over a third (34 per cent) of respondents from both the U.S. and New Zealand said they are considering closing their Facebook accounts due to the data breach scandal, along with 29 per cent of British respondents.

In Australia, over a quarter (27 per cent) of respondents have considered closing their Facebook account due to the data scandal, with those aged 25-34 years old the most likely to take action (37 per cent).

When asked how they felt about the use of their personal data by companies who then use this to target campaigns and advertising, 43 per cent of Brits, 41 per cent of Australians, 39 per cent of New Zealanders and 37 per cent of Americans said they felt anxious about this.

The next question made it clear that the issue is not about companies getting access to people’s data, it’s more about the consumer being able to choose who they want to share this with. 38 per cent of New Zealanders, 33 per cent of Americans, 30 per cent of Brits and 28 per cent of Australians responded that they don’t mind their personal data being used by companies to target them with advertising, as long as they have opted in to its use in this way.

Pureprofile CEO, Nic Jones said: “This survey is incredibly interesting as it reveals that consumers are beginning to really understand the value of their personal data and are willing to take a stand against companies who use this without their consent. Many of our respondents revealed that they are not averse to companies using their personal data to curate advertising for them, with over a third of people saying they welcome this, providing they have opted in to receive it.

“It’s now clearer than ever that this new consumer-led personal data push back means brands need to be transparent about how they access and use personal data. We’re entering the age of the Personal Information Economy, where consumers are taking ownership of their personal data and will punish brands that use this inappropriately.”

– ENDS –

About Pureprofile (ASX: PPL)
Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in media and technology and delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

Media Contacts
Sarah Bond                                                         
Launch Group                                             
02 9494 1041 l 0449 543 181                 


3 Apr

Pureprofile announces agreement with global micro-investment app, Acorns

by launch-admin Apr 3, 2018 0 News

Pureprofile announces agreement with global micro-investment app, Acorns


Acorn’s 240,000 users can top-up funds by monetising their personal profiles

Australia, 3 April 2018 – Mobile-first investment platform Acorns has united with global media and technology company Pureprofile for an innovative partnership that will give its 240,000 users an additional revenue stream by monetising the power of their personal profile.

From today, Pureprofile users will be able to redeem their cash earned from completing questions and surveys into an Acorns investment account. Later this year, Acorns users will be able to boost their investments by participating in Pureprofile surveys of their choice – getting their cash rewards directly deposited into their Acorns investment account.

Micro-investment app Acorns began Australian operations in February 2016. Users automatically invest spare change from everyday purchases, which Acorns’ technology invests into a diversified portfolio to help grow their funds. Pureprofile, an online profile marketing and insights technology business, prides itself on linking brands with engaged customers and shifting the paradigm from irrelevant marketing to a two-way, win-win conversation between brands and customers.

Pureprofile Chief Executive Officer, Nic Jones said: “Today’s consumer holds the bargaining power as reliable data becomes more and more critical for customer engagement and retention. Data is the new currency, and consumers are leveraging this to their advantage in a ME2B marketplace, which is also known as the Personal Information Economy.

“Due to issues that can arise around privacy of personal data, like the current Facebook scandal, our aim is to give the power back to consumers with a strictly opt-in criteria so they can retain ownership over their data and choose which brands they want to engage with. We’re excited to announce our partnership with Acorns to enable more consumers to discover what their personal data is worth – all the while connecting brands with new potential customers who are actually interested in hearing from them.”

This partnership will allow brands to easily access and engage with Millennials – who form a large number of Acorns key user base. Finding out their opinions will allow brands to gather insights into this increasingly important segment.

Privacy is at the top of the agenda in the partnership, which ensures consumers are not identified. Each membership is strictly opt-in where consumers will own their data and decide who can access it.

Acorns Australia’s Founder and CEO, George Lucas said:  “We are excited to partner with Pureprofile and give our members the option to invest their rewards back into their Acorns account and also be given the opportunity to assist in providing valuable insights into mobile segment-based transactions. The opt-in mechanism is important to us to ensure users have complete control over their data profiles.”

– ENDS –

About Pureprofile (ASX: PPL)
Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in media and technology and delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

About Acorns
The Acorns app allows users to invest their small change into the stock market, building up a diversified portfolio and gaining financial freedom. Acorns was recently awarded Investment Innovator of the Year 2018 at the FinTech Business Awards and Australia’s Best Tech Innovation at the 2017 Finder Innovation Awards. The platform is continuing to grow with over 640,000 downloads in Australia and is planning to launch a Superannuation product this year.

Media Contacts
Sarah Bond                                                          Lizzie Babarczy
Launch Group                                                  Pureprofile
02 9494 1041 l 0449 543 181                         0437 358 571

sarahbond@launchgroup.com.au                       lizzie@pureprofile.com

27 Mar

Mitchell Duff announced as MCN Sydney Digital Sales Director

by launch-admin Mar 27, 2018 0 News


Mitchell Duff announced as MCN Sydney Digital Sales Director 

MCN boosts Digital Sales Team with new role 

Wednesday, 28 March, 2018: Multi Channel Network (MCN) has announced the growth of its Digital Sales team with Mitchell Duff taking on the position of Sydney Digital Sales Director. Duff will lead the state-based sales activities for MCN’s rapidly growing online, mobile, IPTV and programmatic platforms, reporting to MCN National Digital Sales Director, Nev Hasan. 

Duff has spent the last four years as Digital Group Sales Manager at MCN Sport, where he led the digital sales team and built brand strategies across MCN Sport’s broadcast and digital assets. Prior to that, he held roles as an OOH media professional and within the Price Indexes and Inflation department of the Australian Bureau of Statistics (ABS).

Hasan said Duff’s appointment to Sydney Digital Sales Director will bring a new energy and focus to the Sydney market, following the successful appointment of Richard Baxter to Melbourne Digital Sales Director last year.

“For MCN, building digital sales teams that have a specific market focus is part of our long-term growth strategy to deliver strong commercial outcomes for our clients,” said Hasan. “With over 10 years’ market experience, seven of those at MCN, I’m pleased to appoint Mitchell to the role as he can draw upon his expertise and knowledge of the MCN brand to help us deliver a multi-platform strategy with precision.”

Duff said: “I’m thrilled to take on the new role of Sydney Sales Director at MCN at a time when our digital products and capabilities are continuing to grow in strength. My first objective is to help our agency and client partners navigate the convergence of digital and TV. With the current media landscape so dynamic, I will be implementing solutions that bring together MCN’s range of innovative data sets to help brands’ discover and communicate with highly relevant audiences.”

Duff is effective in his new role from today.


Further information:

MULTI CHANNEL NETWORK                                                                                 

Sarah Bond, Launch Group


Ph: (02) 9492 1000/ 0449 543 181                                               

About MCN

MCN is Australia’s leading media sales company, representing the advertising interests of Foxtel, Network Ten, FOX SPORTS, Telstra Media, plus many other premium content brands.

Accounting for the biggest commercial audience share of television and the largest broadcast-quality digital video network in Australia, MCN represents 15 capital-city free-to-air channels from Australia’s fastest growing free-to-air network, Network Ten, 71 premium subscription television channel brands across Foxtel, 117 premium digital publishers, plus online catch-up and streaming TV services tenplay and Foxtel Go.

MCN also represents 73 Digital Out Of Home Super Screens and partners with Qantas to manage its domestic and international inflight entertainment network. MCN is a partner in MBX, a programmatic advertising exchange with NewsCorp.

A pioneer of innovative digital advertising solutions, MCN has led the development of local and world leading initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV.

Established in 1997, MCN is a joint venture between Foxtel, FOX SPORTS and Ten Network.

14 Mar

Girl Geek Academy announces first all-women video game making hackathon

by launch-admin Mar 14, 2018 0 News


Girl Geek Academy directly responds to market demand with launch of #SheHacksGames

Mission: to increase women’s participation in the game development industry from 18 per cent to 50:50

Australia, 15 March 2018: Australia’s Girl Geek Academy has responded to market demand and launched Australia’s first all-woman game making hackathon, #SheHacksGames, aimed to increase the number of women working in game development and building tangible products.

Providing a premium opportunity for women looking to hone their skills in game development, #SheHacksGames is a weekend game jam where women will be strategically matched into teams and have two days to create a game of any genre and any platform. Hosted at the home of the video game creation industry in Australia, The Arcade, participants will be guided by key mentors from the game development industry.

The initiative is designed for women who are new or early into their gaming careers and are seeking more hands-on experience, more exposure to the industry, and more opportunities to experience how their skills fit within the game development industry.

Currently, only 18 per cent of employees within Australia’s video game development industry identify as women, yet women are consuming games just as much as men.

Girl Geek Academy co-founder, Lisy Kane, is driving the program based on her dedication to increasing the number of women visible in key positions within the industry, which she believes is a huge barrier to other women seeing themselves as valuable contributors to the gaming community.

In 2017, Lisy was recognised by Forbes in its prestigious top 30 list: Forbes 30 Under 30: Games. Ranked alongside the world’s best game makers, Lisy was the only Australian to make the who’s who of the global gaming industry. Lisy also made this month’s CNET’s International Women’s Day list for her work in inspiring more women into the industry.

“Australia’s video game development industry is worth around $2.96 billion annually. That’s an incredibly lucrative market, so if only 18 per cent of current contributors are women, I would suggest that we’ve not nearly reached our potential. We know that almost half of video game consumers are women, and many want to play diverse games developed by diverse teams. The problem is that there is a lack of opportunities for women to develop their skills in the industry, and that’s exactly what we hope to address with our inaugural #SheHacksGames event”, said Ms Kane.

#SheHacksGames will bring together women with the different skill sets that form the basis of a game development project team. A programmer, who will be responsible for the game mechanics, technology and coding skills. A designer, who will take the creativity lead and be responsible for the look and feel of the game. Plus a producer, who is passionate about game creation and will keep the project on track, on time and oversee that all the elements have been thought through.  

#SheHacksGames is a spin off from Girl Geek Academy’s annual #SheMakesGames program, which runs alongside Melbourne International Games Week and provides an evening of networking and industry education for women who are interested in entering the industry. Last year’s #SheMakesGames delivered key notes and programs from award-winning game developer, Anna Tito, European game developer currently working in Melbourne in collaboration with NASA, Jennifer Scheurle, and the Lead Principal Engineer at Unity Labs in San Francisco, Dio (Dioselin Gonzalez).

Girl Geek Academy co-founder and CEO, Sarah Moran, said: “We are so excited to launch our inaugural #SheHacksGames event, which we curated in direct response to our community who wanted an opportunity to roll up their sleeves and get started in game creation. We’ve created the event using the structure of our successful annual #SheHacks event, however with a pure focus on games so we can attract the right mentors and help get ideas off the ground.

“We’re hoping to help produce the next Holly Liu, a Silicon Valley “unicorn” who recently sold her gaming company, Kabam, for $US1 billion. Holly provided the key note at last year’s #SheHacks event and is testament that this industry absolutely needs more women.“

#SheHacksGames is government backed, having received funding from Film Victoria’s 2017 Early Career Skills Development Program (ECSDP).

#SheHacksGames will run from 9:00 am on Saturday 28 April until 5:00 pm on Sunday 29 April.  For more information visit: http://girlgeekacademy.com/shehacksgames/


Media Contact:

Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181

About Girl Geek Academy:

Girl Geek Academy was founded by five skilled female digital professionals who want to increase the number of women with successful STEM careers. The team work to see an increase of women in tech, women in games, women who make, female designers and female founders. Initiatives include coding and hackathons, 3D printing and wearables, game development, design, entrepreneurship and startups.

Girl Geek Academy also works with teachers, schools, corporates and startups to increase the number of women with professional technical and entrepreneurial skills.

7 Mar

Julie Bishop tops national survey as most inspirational Australian woman

by launch-admin Mar 7, 2018 0 News

Media Release

Julie Bishop tops national survey as most inspirational Australian woman

 Oprah Winfrey number one overall, with politicians and women in media claiming the most votes

Australia, 8 March 2018  Julie Bishop is the most inspirational Australian woman, according to a nationally representative study by global media and technology company Pureprofile, where 1,000 adults were each asked to name who in the public eye was their biggest female inspiration. 

Julie Bishop sits fourth position overall – behind America’s Oprah Winfrey in first place and Michelle Obama in second, and Britain’s Queen Elizabeth II in third.

It’s clear that women working in, or linked to politics are making a huge impact on the public’s perception of what constitutes an inspirational woman. Julia Gillard, Hillary Clinton, Pauline Hanson and the late Margaret Thatcher also received some of the most frequent nominations. 
Women working in the media as presenters, talk show hosts and journalists also made up the bulk of the top nominations, with Ellen DeGeneres, Carrie Bickmore and Ita Buttrose joining Oprah Winfrey within the top 20 most voted for names.
Within the performer sector, the top names the public offered as their most inspirational women were actresses Emma Watson, Nicole Kidman and Angelina Jolie, and singers Pink and Beyoncé. Those best known for humanitarian roles – Saint Mother Theresa and Turia Pitt – also featured within the top 20 list.
After 65 years on the throne – the longest reign of any British monarch – Queen Elizabeth II received enough votes to make the number three position, with fellow royal, the late Diana, Princess of Wales also making the top 20.
While taking the title of the number one most inspiring woman overall, Oprah Winfrey was particularly popular by those in the mid-age ranges, remaining unrivalled as the top vote by those aged 25-54. The younger audience (18-24 years) found slightly more inspiration from actress and UN ambassador, Emma Watson, while those age 55 and above were the highest-voting group for Queen Elizabeth II.
Despite accusations of tall poppy syndrome, it was clear that Australians are being inspired by Australians, with more local names present in the list than any other nationality.  


Top 10 most inspiring Australian women


Top 10 most inspiring women, overall


Julie Bishop


Oprah Winfrey


Julia Gillard


Michelle Obama


Nicole Kidman


Queen Elizabeth II


Carrie Bickmore


Julie Bishop


Ita Buttrose


Emma Watson


Pauline Hanson


Julia Gillard


Turia Pitt


Saint Mother Theresa


Cathy Freeman




Olivia Newton-John


Margaret Thatcher


Rosie Batty


Ellen DeGeneres

All data from a sample of 1,000 Australian respondents. Study conducted by Pureprofile in February, 2018.

Pureprofile CEO, Nic Jones said: “The results around Australians most inspiring women have been eye opening and refreshing. There are no reality stars featuring high on the list, which is mainly headed up by strong, vocal women from politics and the media who are clearly making an impact and gaining respect for their work.

“You can see this reflected in the top inspiring performers who are well known for using their public platform to advocate for women’s rights. It’s also great to see Australia supporting its own, with so many Australian women featuring in the votes.”

– ENDS –

About Pureprofile (ASX: PPL)
Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

Media Contacts

Sarah Bond

Launch Group

02 9492 1041 | 0449 543 181


30 Jan

Comment from CEO of StartupAUS, Alex McCauley, regarding the Australia 2030: Prosperity through Innovation report from Innovation and Science Australia (ISA)

by launch-admin Jan 30, 2018 0 News


Comment from CEO of StartupAUS, Alex McCauley, regarding the
Australia 2030: Prosperity through Innovation report from Innovation and Science Australia (ISA)

Australia: 30 January 2018: StartupAUS today welcomed Innovation and Science Australia’s 2030 Plan and its strategy for securing talent for high-growth scaling firms. StartupAUS highlighted the importance of swift translation of the recommendations into tangible policy action.

StartupAUS CEO Alex McCauley said the focus within the 2030 Plan on the role of startups and small to medium sized businesses as job-creators and economic stimulators is critical, adding that it was pleasing to see the 2030 plan align with a number of the recommendations made by StartupAUS in its submission.

McCauley cautioned that the largest hurdle was still to come for the government, which now needed to take the advice of industry leaders and the ISA with confidence and achieve tangible, timely policy outcomes for the sector.

Access to world class talent the leading issue for startups:

“Our aim is to foster a world-class innovation system in Australia, which will deliver a huge multiplier effect for Australia’s economy.  We know that young, innovative, high-growth companies account for almost all the new jobs in the economy and providing these firms with access to world class innovators and technologists is currently the number one issue.

“The 2030 Plan calls for the continued refinement of immigration rules to improve access to specialist skilled talent and attract entrepreneurs. We believe the new skilled migration regime is an ideal opportunity for the Federal Government to update the list of occupations for which skilled visas are available.

“To put it into perspective, in response to the current IT skills shortage, Australia saw a net inflow of 19,600 IT workers from overseas in 2015, with 13,900 of these workers coming to Australia under Subclass 457 (temporary skilled work) visas. According to Atlassian, around 25 per cent of its approximately 1,000 Sydney-based staff are employed on skilled work visas, a trend which is mirrored in other rapidly-growing Australian startups as well as multinationals performing R&D in Australia.

“Rather than presenting a threat to Australian workers, overseas IT workers are helping Australian startups bridge the skills gap and at the same time providing management and product development experience to Australian tech companies as they scale and begin to enter global markets.

“The focus on STEM and education, while too slow to help in the next few years, is also a critical longer-term step to improve our talent inputs by 2030,” Mr McCauley said.

R&D focus needs to be better align with startup needs

“The 2030 Plan addresses R&D in its Industry component but specifically calls for the Research and Development Tax Incentive (R&DTI) program to be better targeted to increase business R&D investment. From our discussions with the startup community, 87.8 per cent said that receiving the R&D Tax Incentive quarterly rather than annually would make a ‘huge’ (77 per cent) or very large (10.8 per cent) difference to their businesses’ cashflow because many are borrowing against future R&D Tax Incentive payments and – in some cases – incurring hefty interest rates.

“Reversing the fall in R&D spend is important. It is critical the scheme does not focus only on the ‘Research’ side at the cost of ‘Development.’ A clear declaration that commercial development from Australian startups, particularly in the software space, will continue to be covered by the scheme would go a long way to providing clarity and certainty for founders.

“StartupAUS would also like to see the Federal Government change payment of the R&D incentive from annually to quarterly to help early-stage startups with cashflow, as outlined in our Crossroads 2017 report. This would help support one of the other key themes of the 2030 Plan – establishing a thriving and sustainable base of high-growth businesses,” Mr McCauley said.

Other high impact recommendations for startups:
“Helping young firms access export markets by increasing funding for Export Market Development Grants is another important recommendation in the Plan. This grant is an important tool to both bring wealth into the country via exports and accelerate the growth of successful startups as job creators. According to StartupAUS research, while over 90 per cent of large scale-ups claim the R&D Tax Incentive, only 35 per cent claimed the EMDG. Better targeting this scheme to help young high-growth startups access global markets is exactly the right move.

“The recommendation around an Australian Innovation Precincts Statement to help shape Australian Government involvement in emerging localised innovation ecosystems in cities and regions is a valuable way to build on the investment made by individual ecosystems by linking these precincts to a network across the country.


“The establishment of secure, long-term funding for national research infrastructure is a vital structural change for Australia which will help move longer-term projects out of the political cycle. This was a key part of the StartupAUS submission to the ISA and is one of many measures that can be immediately put in place to build for the future.

“We also commend the importance of creating more detailed public data around the startup ecosystem and support the development of innovation metrics and methodologies to fully capture innovation and link it to economic, social and environmental benefits.

“Overall we commend ISA for its focus on strengthening Australia’s digital economy to capture the opportunities presented by the ‘fourth wave’ of the internet. Startups are a key player in our economic future and, by definition, if they are to succeed they must innovate intensively. It is therefore critical to make sure Australia cultivates an environment in which startups can attract capital and talent on a large scale.

“Now it is clear that there is broad alignment among innovation experts, within both government and the private sector. But the key measure of success will be the policy outcomes that are born from this plan. This is a great report, but we can’t leave it till 2030 to do something about it. These ideas require action immediately.

“This is a time of critical importance for innovation in Australia. We already have a roadmap established, through the StartupAUS Crossroads Report, to Australia becoming one of the best places in the world to build a high-growth startup. What we need now is rapid action in a number of key policy areas to capitalise on the momentum we have built. This is not only of paramount importance for the sector, it will help secure the economic future of the country,” said Mr McCauley.


About StartupAUS:
StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.

For more information visit: www.startupaus.org

3 Jan

Leading finance experts unite to tackle financial literacy for women

by launch-admin Jan 3, 2018 0 News


Female entrepreneurs to prosper through Acceler8 partnership with myprosperity 

Leading financial experts unite with a commitment to boost financial literacy for women 

Australia, 20 November 2017: Australia’s leading cloud-based personal wealth platform, myprosperity has partnered with social enterprise Acceler8 to help female entrepreneurs create a sustainable wealth building program.

The partnership brings together two finance industry experts – awardwinning serial entrepreneur Tanya Titman, who founded Acceler8 based on her 20+ years’ experience mentoring SMEs, and Chris Ridd, former managing director of cloud accounting software Xero, who was recently appointed CEO at myprosperity.

Acceler8 focuses on helping female entrepreneurs to improve their financial literacy and scale their businesses. Titman founded social enterprise Acceler8 as a passion project to educate, inspire and empower women to grow and scale their businesses. To date, Acceler8 has helped hundreds of women achieve their business goals – promising participants a minimum 30 percent lift in profit over the 12-month program.

myprosperity is a one-stop-shop for managing personal wealth, unifying all assets – from property, superannuation and businesses, to personal cashflow, daily expenses and liabilities – providing full visibility over current, independent financial status. 

For Titman, who is also the founder of award-winning SME-focused accounting practice Consolid8, the collaboration provides a critical tool for women to streamline their personal and business finances.

“It’s important that women work on improving their financial literacy, which is often the key factor keeping their SMEs from reaching full potential. Technology is critical to efficient, profitable SME performance and we want to give female entrepreneurs access to the best of breed Australian technology. myprosperity is innovative software with a specific focus on financial and cashflow management, which gives SME owners access to comprehensive financial data. By pulling together data around all their assets, myprosperity reveals the independent net worth of these highly motivated women, unlocking even more potential for them,” said Ms. Titman.

While financial literacy for women has become a high priority for sectors ranging from banking to government, there is still room for growth, particularly when planning for retirement. A 2017 study by The American College of Financial Services, Americas largest nonprofit educational institution devoted to financial services, surveyed an equal percentage of men and women and found that only 20 per cent of women identified as the primary financial decision maker compared to 65 per cent of men.

Chris Ridd, CEO at myprosperity said: “This partnership is an opportunity to support a vitally important program that is inspiring more female entrepreneurs to be confident about their financial acumen. Cloud accounting revolutionised finance for businesses but we’ve yet to see a similar paradigm shift in personal finance, and that’s our aim.”

The partnership will provide Acceler8’s entrepreneurs with a year’s Pro subscription, where participants can use features of the Pro wealth user plan such as monthly updates for online home and motor vehicle valuations, balance sheet/net worth, ASX shares feed and a comprehensive wealth report. The access to Pro saves business owners hundreds of dollars a year, as well as identifying new wealth opportunities for them.

We are incorporating myprosperity into the program for our new intake of female business leaders and see it as another step for them to make strategic and informed business decisions,” added Ms. Titman.

For more information visit: http://acceler8program.com.au


Media Contact:

Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181 

About Acceler8 Academy:

Acceler8 Academy is for women who want to improve their financial literacy and accelerate their business growth. The 12-month program is designed exclusively for women in business. Delivered by Tanya Titman and her team of specialists, the program is guaranteed to deliver a 30 per cent improvement in your profits over the 12 months, with a mission to ensure women have more money, more time and less stress in their life. For more information: http://acceler8program.com.au 

About myprosperity:

myprosperity is a cloud-based, personal wealth platform that makes it easy for accountants and advisers to help their clients get their financial world – sorted. Available on desktop and as a mobile app, myprosperity is a white-label wealth portal that boasts live data feeds and digital doc signing, as well as budgeting, cashflow and goal setting tools for an integrated all-in-one approach to personal finance. Founded in 2011, the company is now the leading personal wealth platform in Australia, with over 400 adviser partners and 17,000 end users. For more information: http://www.myprosperity.com.au

About Tanya Titman:

Tanya Titman is a passionate advocate for empowering female business owners with theknowledge of the numbersand using this information to create high growth, sustainable business models. Her focus is on providingreal worldadvice and her experience comes from being involved in many successful businesses over the last 20 years.

With a focus on innovation and technology, Tanya is the founder of accountancy firm Consolid8 and assists many businesses in their transition to the cloud. Consolid8 was awarded as a finalist in the 2012 Telstra Business Awards and is widely recognised for its innovation in providing benchmarking and accounting solutions for franchisees.

As a mother of 4 young children, Tanya is passionate about empowering women in business through her Acceler8 Academy. Through this program, Tanya has witnessed the power that numbers can have in changing womens lives for the better. For more information: http://acceler8program.com.au/team/

20 Dec

StartupAUS welcomes Michaelia Cash as MInister for Jobs and Innovation, calls for urgent action on key startup policy initiatives

by launch-admin Dec 20, 2017 0 News


StartupAUS welcomes Michaelia Cash as MInister for Jobs and Innovation, calls for urgent action on key startup policy initiatives

Australia, 20 December 2017: StartupAUS today welcomed the appointment of Minister Michaelia Cash as Minister for Jobs and Innovation. StartupAUS CEO Alex McCauley welcomed the renewed focus on innovation in the portfolio, and the recognition that innovation and jobs are closely linked. He said with four Innovation Ministers in the less than two years, urgent focus is now required on Australia’s startup policy agenda.

“The pairing of jobs with innovation in Minister Cash’s new portfolio makes a lot of sense. We know that young, innovative, high-growth companies account for almost all the new jobs in the economy, so these issues are inextricably linked. Recognition of that link in the new portfolio is an important step.

“This is a time of critical importance for innovation in Australia. We already have a roadmap established, through the StartupAUS Crossroads Report, to Australia becoming one of the best places in the world to build a high-growth startup. What we need now is rapid action in a number of key policy areas to capitalise on the momentum we have built. This is not only of paramount importance for the sector, it will help secure the economic future of the country,” said Mr McCauley.

“Minister Cash has a strong track record in this area. She’s been actively engaged in the innovation agenda in previous portfolios and is a natural fit here. I expect she’ll approach the new role with energy, vision, and expertise. Those qualities are very welcome at a time when the national innovation conversation needs a kick-start.

“It’s also important that the Government has retained an Assistant Minister for Science, Jobs and Innovation, a role that really has strong potential to engage closely with the startup community. It’s encouraging to see someone like Zed Seselja, who has previous Ministerial experience, take on that role. I’m looking forward to working with him.

:We see 2018 as a really critical year for startups. We need to get back on the front foot with innovation policy, and we’re looking forward to working closely with the new Ministers and their teams to amplify the positive impact of technology-led innovation on Australia’s economy,” continued Mr McCauley.

The announcement follows the recent release of StartupAUS’ annual Crossroads report, which detailed the synergy between startups and job creation. You can download a copy of the 2017 Crossroads Report here: https://startupaus.org/crossroads/

– ENDS – 


Sarah Bond sarahbond@launchgroup.com.au 02 9492 1003 / 0452 574 244

About StartupAUS

StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.

For more information visit: www.startupaus.org

11 Dec

Regus opens business hub at Canberra Airport

by launch-admin Dec 11, 2017 0 News


Regus opens business hub at Canberra Airport

Regus supports Canberra’s 3.1 million airline passengers with a brand-new airport location

Australia, 5 December 2017: Global workplace provider Regus has landed at Canberra Airport, the second Australian airport to benefit from its range of serviced offices following the success of its debut at Sydney International Airport in April 2016. 

Canberra Airport has joined the ranks of other global business hubs with Regus airport centres, such as New York, Japan, London, Amsterdam and Munich.

The Regus Canberra Gateway Business Centre boasts 900m2 of prime lease space and features a contemporary and fully equipped business lounge, private offices, meeting rooms, and kitchen.

The Centre provides an efficient drop-in workspace dedicated to keeping business professionals productive when they’re on the move, as well as private offices offering companies a state-of-the-art workspace at the airport. The new centre is ideal for meeting clients before or after a flight, where you can book a meeting room by the hour or simply drop in and use the lounge facilities.

Located within Canberra Airport’s award-winning redeveloped terminal precinct – the architecturally designed location features an abundance of natural light and contemporary facilities. Amenities surrounding the centre include an airport hotel, cafés, showers, plenty of parking, public transport and the nearby Brindabella Business Park, which offers childcare facilities, sporting fields, tennis courts and a gymnasium.

Commenting on Regus’ second Australian airport offering, Regus Country Head for Australia and New Zealand, Damien Sheehan, said it would facilitate a more flexible and connected global workforce.

“We’re excited to announce that Regus has launched its second airport offering for the Australian region,” said Mr. Sheehan. “The growth in this space is testament to how Australian businesses are becoming more globalised and connected both interstate and internationally. 

“As the nation’s capital, it makes sense that we expand the Regus terminal-side offering into Canberra – particularly to provide resources to those who fly in and out on the same day and need an efficient, convenient location to fulfil their business needs while on-the-go.

“This is another way that we are helping our customers to maximise their productivity.”   

Global business travel spend growth is expected to rise above six percent in 2018, ending an “era of uncertainty” among corporates regarding spending, with revenue predicted to reach a record $US1.6 trillion in 2020. Canberra is living and breathing this rate of travel with Tourism Research Australia showing close to 3.1 million passengers were at the Airport in the 12 months to 31 July 2017.

Co-working is a worldwide phenomenon, with an estimated 14,000 co-working spaces operating globallyAustralia was one of the earlier adopters of the co-working movement outside of the US, and Regus continues to be one of the leading providers in this space. The need for flexible working options such as co-working spaces, pay-as-you-go offices, virtual offices and drop-in business lounges has seen Regus’ global network continue to expand.


For more information contact:

Sarah Bond sarahbond@launchgroup.com.au + 61 2 9492 1041 / + 61 (0) 449 543 181

About Regus

Regus provides an unparalleled global network of workplaces, operating 3,000 locations in over 1,000 towns and cities, across more than 100 countries, serving 2.5 million members.

Through our range of office formats, as well as our growing mobile, virtual office, and workplace recovery businesses, we help people and businesses to work where, when and how they want, with a range of price points.

All members of the Regus community enjoy exceptional work flexibility and have the opportunity to work across every town and city in the network at no extra cost.

Our customers include some of the most successful entrepreneurs, start-ups and multi-billion dollar corporations.

For more information please visit: www.regus.com.au